The heart of Part 3, however, is the photo session you’ll conduct — on paper — with Pam as your guide...

In part 3 you’ll learn...

• Why the traditional session package degrades the value of your services and actually makes clients mad (and causes them to illegally copy your photos!)
• How to use your session package to get even more business
• How to deliver your session package to the client for maximum impact
• What to do after the first sale is completed

For starters, I’ve included a complete description of the business system that has rewarded us with a steady stream of “pre-sold” customers, even though we don’t advertise, and don’t have a business phone.

The great thing about the way we do business is that you’re constantly “collecting” customers — customers who come back to you year after year, and refer more people to you who are just like them!

This process allows you to eventually run your business entirely on repeat and referral business.

And that’s a really great place to be (it goes a long way to providing you with the lifestyle you seek).

But you do need to get the proverbial “ball” rolling — without taking up a lot of your time, and without spending a lot of money — and that’s what the Automatic Marketing Manual is all about!

The Automatic Marketing Manual, however, is more than just a “blueprint for success” that details the marketing systems we use because you’ll also get all of our relevant marketing materials including Pam’s “panic” letter that brought in $6,000.00 worth of business in a few short days. Plus, you’ll get our InfoPak that has automatically sold roughly 25% of our inquiries. You’ll even get the internal forms we use to manage our inquiries and customers.

NOT YOUR NORMAL PHOTOGRAPHY® NEWSLETTER

The Not Your Normal Photography newsletter has been a huge “hit” for its monthly dose of inspiration, cutting edge marketing tactics, and photographic updates.

I just wanted to let you know that I really enjoyed the last newsletter I received from you. I really enjoy hearing from you. I am still using your materials to help me in my work. I mostly did weddings this year but my family portraits are getting to be more of my business, and I enjoy them so much more now because of your help. My wedding often include families getting together so that they often want a family portrait on that day, so you have helped me even with my wedding by making it a two fold thing. My clients just love them, too and I’ve enjoyed the benefits of large reorders. Glad to report I’ve had the best year in my career. I’m happy!! — Frances Woods

I just love your newsletter and look forward to every issue. It’s funny, witty, informative and down to earth nuts and bolts how to do it. Thanks for the constant motivation. — Glenn Golden

Frankly, I wanted to charge extra for this. After all, many people have enrolled in our courses (at the same price we charge now), didn’t get the newsletters you’re going to get, and were still totally blown away with what they received.

But...Pam thinks differently — she wanted you to get the updates for at least 4 months at no extra charge. She even talked me into including a year’s worth of back issues with your course.

So that’s how it stands for now. Take advantage of this. There really is a ton of great information in the newsletters, so be sure to check them out (and if you feel so inclined, send Pam a thank you note for making me put them in your course!).

Hi Jeff & Pam, Just wanted to write a quick note to let you know that my wife Susha and I acted on the vision you described in your Jan 07 newsletter on going from “Home Based to No Base” with the help of virtual assistants.

Susha and I have no problem getting 20 to 30+ half hour sessions booked for each weekend we choose to shoot on. 80.7% of our customers purchase anywhere from a $395 package to $895 with the most popular being our $525 package. Our biggest challenge has been in getting everything edited in time for the customers viewing appointments a week or so after their session.

Up until just 3 months ago we never even used Photoshop and finally bought Adobe Elements 5. We are about ready to upgrade to CS3 but find that it is taking us to long to edit each package so after reading your article on “Sever Farms and Virtual Assistants” we decide what we really needed to do was to get some hired guns to help us free up our time to do more marketing and shooting. So we just hired 3 virtual assistants skilled in photoshop to do most of the editing for us!

Now instead of shooting weekends only in our living room we are planning on targeting several other towns here in Australia within a 5 hour drive from our home and increasing the number of days we that we shoot and sell.

We hesitated in the past to get help because we didn’t want to deal with all the typical problems associated with hiring employees. Didn’t want to become dependent on a key employee or worry about providing them with benefits and funding their SuperFund Account (Australia’s smarter version of your Social Security) with three instead of one we won’t get hurt as much if one decides to quit or simply does not work out.

I’m excited about what other gems we’ll discover buried in the other back issues of your newsletters!

Cheers, Steve and Susha Shulenski

Hello Jeff and Pam,

I received the latest newsletter yesterday, and I just wanted to drop you a line and say “thanks!”

As always there are little gems of info, and I find myself saying over and over to my wife Virginie that both of you, and what you are making available, is “gold”. The ongoing research and constant findings that you share are really appreciated!

Best Regards, Rob Healey

I love getting your newsletter every month. I scanned past articles and made lists of: books that you recommend, websites to visit, products and software to try, companies to check out, and things to research at the library, to use as a quick reference when I’m surfing and shopping. I just purchased several books that you recommend. It would have taken me forever to research and find all the things you recommend on my own — and some of them I probably would never have thought of. — Pamela Hewins

NOT YOUR NORMAL PHOTOGRAPHY® MEMBER ONLY WEBSITE

This has been a great way for us to keep everyone up-to-date on things like digital, plus provide expanded, in-depth, articles on a variety of issues. You’ll find profitable Photoshop tips, expanded posing ideas, professional printing techniques, lighting tips, of course marketing ideas, and a whole bunch more. The member site has become a huge resource — in print it would be well over 1000 pages and we continue to add to it!

Thank you both for all the info on your web site. It has saved me tons of time. It is so packed with all the things that we need, I can only imagine how long it took youall to find them your first time. Anyway, I just wanted to say Thanks youall!

Pam & Jeff — Your tip on Face Glow is outstanding! I have used Lighting Effects in the past but never like this. I added a couple images with Face Glow to some Portraits I was working on. The people were amazed, surprised and loved the extra photos. Their comments were something like “How did you do that?” Keep up the good work and give us some more neat tips like this. — Bill Gatheridge

For the moment, the member-only site comes as a free bonus for 3 months (you’ll get the password with your course), but this probably isn’t something I can keep as a free bonus indefinitely as there are some hefty expenses and time commitments involved!

NOT YOUR NORMAL PHOTOGRAPHY® RESOURCE GUIDE

As a part of the member-only web site, you’ll gain access to the best sources we’ve picked up over the years for the things you need to be in this business. This alone can save you years of searching for the right sources!

NOT YOUR NORMAL PHOTOGRAPHY® BONUS ONLINE VIDEO

If you order within 45 days of receiving your free introductory e-book and e-course, we’ll include access to a 2-hour online video of Pam doing real photo sessions, with actual paying customers.

As good as our course and manuals are, there’s nothing like seeing it actually done. The more you watch, the more you’ll pick up, and the more comfortable you’ll get with doing sessions yourself. By watching the video, you’ll absorb the valuable details you need to know like a sponge picks up water.

Now here’s the really cool part about the bonus video — not only will you see Pam set up and take the shots, but right after she “presses the button,” we’ve edited in the actual photo that was given to the clients so you can see exactly what the result was.

Plus, as an added “special feature” in the video, you’ll get a tour of Pam’s dining room “studio.” This way, you’ll see that you do not need a “special” place to set up your business and do high-fee photo sessions!

I was watching the video from the course and I must say, Love the shorts Jeff! No really! The info on the video, is priceless as far as I am concerned. from your set up, to location, to working with kiddos and so on. — Chip Wood

I am sending this to you to let you know how much I have enjoyed this course and how much I have learned about how to working with the people, especially from the video. I watched the video and loved it! I want to complement you on the way you worked with the families and especially the kids and the dog. — Michael Young

I loved your encouragement in the course, newsletters and follow up e-mails and phone calls. Loved the video, too. I especially like Pam’s specific instructions on how photographic dogs... the “buzz” word was really helpful. — Nicki Bailey

The basic system is perfect for getting a business started, or if you just want to tinker around with this and see what happens.

However, if you’re firmly committed to taking control of your life — if you want to really “take the bull by the horns” and “hit the ground running” — the Deluxe Course is the package to consider getting...

Dear Jeff & Pam, Thank You!!
When I first started to purchase your course I almost bought your Basic course, but due to bank error and time to think about it, I ended up buying the Deluxe course. Am I glad I did!! It is so packed full of info that I feel like a kid in a candy store when reading it. The head start that it allowed is great, to say in the least. Practicing on one of my grand kids of 15 total has already brought people to my door. Having a printers back ground of 30 years helps, but all of that is worthless unless one knows where to start! This course has that!! And More...

I’m having so much fun with the Swipe File examples — my customers love the unique poses! If the course was nothing more than the Swipe Files, if would still be worth the money.— Thanks again, Sherry

At first we were just going to assemble this for our own use, not sure if we wanted to let all of this out. But it just turned out to be so valuable we couldn’t, in good conscious, keep it totally private. This is, in fact, exactly what Pam uses, day-in and day-out, to create her photo sessions.

Let me explain...

In the basic system, Pam gives you enough poses and information to get you started doing paying sessions. Naturally, we couldn’t include everything Pam’s used in over 20 years of photographing.

Nor could we tell you how to handle every single situation you’ll come across. That’s where Pam’s Swipe Files come into play and rest assured these are one of the most useful photographic tools you can own!

Pam’s Private Swipe File will help make sure you never run short of ideas.

Packed with poses, the Swipe Files include just about every situation we’ve run across. It’s Pam’s life’s work in a box, a huge reference, an “encyclopedia” of Pam’s Not Your Normal poses, each one is shown and described in detail, ready for you to “swipe.”

When appropriate, Pam’s swipe file will even tell you what to say to the people being photographed, and any little “tricks” you’ll need to know about

You’ll get special poses for holiday pictures, special events like family reunions, and practically every combination of infants, adults, children, and pets you can think of. Doing a session of a family of three with a dog? No problem, just go to the swipe file for ideas.

The Swipe File makes session planning a breeze, too. Just mix and match to get what you need to build your session. That’s how Pam uses her own personal Swipe File, and she’s also included a special session planning kit to make your session planning even easier.

You can also use the Swipes Files during a session to show your customers the pose you’re looking for. Plus, you can use them as a sales tool until you build up your own portfolio!

The Swipe Files include...

• 2,866 photo examples from real photo sessions with real paying customers. Having the Swipe File is like having the results of one huge photo session worth over $35,000 at your finger tips —instantly ready to give you plenty of ideas you can copy to make money for yourself.

And there’s more, you’ll also find...

• Additional tips, how-tos, and explanations of poses, special notes, quick reminders, and verbal pointers throughout

The Swipe File is more than just a massive reference, it’s an advanced system of planning and choosing poses for your money-making photo sessions...

• Use the Session Planning Guide and Kit to make session planning a snap — especially handy when you’re doing large volumes of sessions!

You’ll find the true power of the swipe file is in the organization and utility of it...

• Use the fast-find header system to quickly locate the poses you need for the particular group you’re photographing i.e. — family with 2 kids and a dog, adult couple, baby with grandparent... the swipe will help you with just about any combination you’ll run into.
• You can also use the Swipe File during the session, to show clients an example of the pose you want — or to make last minute changes in your session plans, if needed.

Pam uses the Swipe File constantly, so you can be sure it’s thoroughly “battle tested.”

Besides being a day-to-day working tool, the Swipe File is also a full-blown advanced photo course. You’ll get tons of new ideas and insights you can use right away just from flipping through it once or twice.

The Swipe File comes in 4 volumes...

Volume one — Babies and Toddlers [alone, with adults, with siblings, with props] 586 photo examples covering...

• Babies not able to sit up (and how to deal with this “problem”)
• Babies and toddlers who can sit up, crawl or walk (and how to deal with a “moving target!”) plus...
• Special sections on how to solve the unique problems of photographing very young children

Volume two — Families and Individuals 1639 photo examples covering...

• Families (2 or more people)
• Adult Couples
• One Person plus...
• Special section on Holiday, Seasonal, and Special Occasion
• Tips, reminders, how-tos, and verbal pointers throughout

Volume three — Props 333 photo examples covering...

• Props for one person or family
• Accent/Accessory props plus special sections on...
• Types of props
• Where to find dozens of inexpensive props (you may already own some of these) and how to use them to add interest to your photos.
• Tips, reminders, how-tos, and verbal pointers throughout

Volume four — Pets 308 photo examples covering...

• Dogs
• Cats
• Other pets
• Pets with people and more...

Keep in mind, all the photos in the Swipe Files are proven poses Pam has used over and over again. And they keep her clients coming back over and over again, paying Pam practically whatever she asks.

Currently Pam’s asking, and getting, $997 for 48 pictures — or $20.77 for each time she “pushes the button.” Based on that, the 1,695 photo examples make the 4-volume Swipe File worth over $35,000!!!

However, if we only charged you what you could make on your first 100 shots (after all, that’s less than 3 sessions worth), it would probably be fair to charge $20.77x100= $2,077 for this book alone. It would probably be fair, but we’re going to be more than fair and not charge you any where near that amount for the entire deluxe package. I’ll get to pricing in a moment, but first let me finish telling you about what else is in the deluxe package...

THE SUPERCHARGED MARKETING MANUAL

This action guide picks up where the Automatic Marketing Manual leaves off. It’s for the person who doesn’t just want a steady stream of clients, but a steady STAMPEDE. Here’s the information you need, not just to compete, but to make your competition want to leave town!

In the basic system, I give you the techniques we used to get Pam’s business going and what we still use to keep it going on a controlled simmer. This action guide shows you how to bring your business to a voracious boil even in tough business times and environments.

You’ll learn about buyer psychology and copy writing and you’ll take on the mind set of an advanced business person and marketer. We’ll also dive deeper into marketing on the Internet.

But the real beauty of this action guide is it’s high degree of usefulness; it’s ready-for-action toolkit approach. Each idea, each program, is broken out into digestible “chunks” for you to use as needed. Personally, I use some of the techniques some of the time, but not all of the techniques all of the time. In fact, some of the techniques I don’t use any of the time because we don’t want to get that busy! But they are there for you to use as needed and if you want to blow the lid off your business and “come out blastin,’” you need this action guide now!

The Supercharged Marketing Manual expands the systems first presented in the Automatic Marketing Manual and adds many, many, new ideas — all with the ultimate intent to turn you into a master marketer.

Here’s a small sampling of what you’ll find...

• How to “lock up” a market so your competition has almost no chance to compete with you
• How to find your total market (it’s bigger than you may think, so why leave “money on the table?”)
• How to get the maximum value from each one of your clients (again, why leave money on the table?)
• The online marketing mistake almost every photographer makes
• How to create a market you can have all to yourself
• 17 ways to separate yourself from your competition
• How to make sure your marketing doesn’t get “out of whack” when you’re “not looking”
• How to zero-in on what’s working and dump what’s not
• The 13 triggers that cause people to act — the further you stray from these, the harder your marketing job will be
• The 3 reasons people don’t buy (and what you can do about it)
• The two types of buyers — they’re opposites, but here’s how to reach both of them at the same time!
• How to break down the “iron-shield” that surrounds your potential customers and keeps them from hearing your marketing message
• How to reduce session cancellations and what to do if someone does cancel a session
• The 22 secrets of running, organizing and controlling your business (having too much business is almost as bad as not having enough!)
• How to write copy that sells
• The biggest mistake most businesses make in their marketing materials — you’ll want to get this right — it can increase response as much as 300%!
• How to get people to buy now
• Most business cards are worthless — here’s how to turn yours into a client-grabber
• Why most brochures are a useless waste and what you should do instead (it’s usually cheaper this way anyway)
• 8 common marketing mistakes you should always watch out for — so you can avoid them!
• The right way to use newspaper and Yellow Page ads
• The proper way to write a press release and get free publicity
• How to get other businesses to help you promote yours
• How to stay “on top” once you get there
• How to smooth out “Seasonality”
• How to stop the one person who will try to derail your sale almost every time...

...just a small sampling — the Supercharged Manual is fully packed with savvy marketing and business know-how — all presented in small digestible “chunks” so you can refer to, and use them, as needed.

Use these supercharged tools with the Business Builder and Maintenance Kit and you’ll be able to lay the solid foundation of a business that fits your needs, desires, and lifestyle.

The Business Builder book gives you the important step-by-step process needed to build and control the business you want! Frankly, most people ignore this process, or are ignorant of it. And they tend to end up where they don’t want to be. Don’t you be one of them!

EXTENDED FOLLOW-UP SUPPORT

In addition to the support coupons that come with the Basic Course you’ll also get valuable added support features including critique coupons and call-in support privileges!

Special Free Bonus... if you act now
(please note: I may withdraw this, or make it a paid add-on, at any time!)

EXTENDED NOT YOUR NORMAL PHOTOGRAPHY® MEMBERSHIP

Our membership program, which includes the Not Your Normal Photography newsletter and access to the member only web site, has been a huge help for our members. It provides ongoing support, and a wealth of in-depth information and resources. You’ll receive 6 full months of membership included with your Deluxe Course.

Tuition fees...

The tuition for the basic course is only $487 and the tuition for the deluxe course is only $987.

I don’t know if that’s a little, or a lot to you. To some, it’s a little, and to some it’s a lot.

When I first got your course my wife almost had a stroke because of the price. She has since seen the value and has also read the course. When we do sessions she is right there with me in the studio. I have given her the title of “set director”. She helps the subjects with posing and props and has a lot of good input She has become a valuable asset. It has actually drawn us closer to each other and we love it and thank you for it. — Fred and Michelle Powell

It was extremely scary paying so much for a bunch of paper that could possibly have no more use than being kindling! But now that I have your Not Your Normal Photography course — I think I would have paid double, (if I would have known exactly what I was getting.) — Alanna Riley

Not Your Normal photography is the best. The best at teaching a new way to photograph people, the best in marketing information, the best newsletter for your members. I said it earlier, I wish I had taken advantage of NYN long ago. At first you think you spent a lot of money for the course. Then as you learn and study, you understand that it is not money spent, but an investment for your future. — Joe Johnson

I think you’ll agree though, it’s a more-than-fair price. Where else can you get complete information on a viable business that’s fun, personally rewarding, highly profitable, and can be molded to fit your life-style, for this small amount of money?

I sure don’t know where else you would go. Sure, you could buy a franchise for $100,000-$150,000, or you could go to a full-time photography school which costs $20,000-$40,000 (even going to local community colleges can end up costing you thousands!).

Or you could go to weekend seminars which can cost you a couple of grand, or you can try to learn what you need to know from books, free internet sites, or other home study courses.

None of them, however, will give you the kind of complete, precise, on-target information that Pam and I will.

Your course is fantastic. I am a traditionally trained photographer with almost 20 years experience. Pam’s style of non-traditional photography methods and your marketing genius have been a life saving breath of fresh air for my career. Thank you for making it all available for a reasonable fee! — Mark A. Bass

Look, Pam and I have been teaching and helping photographers get started in business since 1997. We know how to teach clearly — we know where the pitfalls are — and we know what questions you will have.

Pam, in fact, has kept a file with every question and every problem we, or our course members, have run into. We’ve used this to continually update and improve our courses based on the real experiences of our students.

So, at this point, what you’re getting is actually the collective wisdom of a couple thousand photographers all focused on one thing — living a fun, creative, and profitable lifestyle making money with their cameras...

As you’ll see when you join us, we may all start from the same point of reference, but eventually everyone finds their own way and does their own thing. And that’s what makes this really fun!

So will you join us? The trick to getting where you want to be is to get started on the right path the easiest and fastest and way possible.

Time is of the essence, and each minute you wait pushes your ultimate goals further into the future.

And if you think about the time it would take you to figure out even a tiny fraction of what we teach in our course (if you could even do it), I think you’ll agree that what we are asking is a very small price to pay.

Pam and I look forward to your enrollment!

Photographically yours,

Jeff Farr

P.S. As I was finishing this course description up, a fellow entrepreneur faxed me a little list about why we take the path we do. No, being in business isn’t always easy, but when you see the rewards itemized like this, could there be any other choice?

What entrepreneurs
are thankful for...

I am healthy, productive and happy

I’m blessed with family and friends who support my lifestyle

I live and work in a place of my choosing

I do not commute to work

I have no dress code, I wear what I want

My income is based on how long and productively I choose to work

I get up when I want and work as long as I want

I take vacations when I want and for as long as I want

I do not have a boss to tell me what to do and make me do stupid things

I take responsibility for all my activities and my retirement and health care is under my control, no company to take it away from me

I don’t have to worry about being laid off down sized or fired

A nice list — sometimes I forget how good we really have it!

OK time for me to shut up and let you take care of business...

Hi Pam & Jeff, I have to admit that I had reservations at first sending that kind of money to total strangers. I have been burned before in a business transaction with some less then honest people. You guys came through & stood by everything that was promised to me. — Robin Hamann

I’m so thankful to have found the NYN School of Photography. You have exceeded my expectations. It is such a leap of faith to buy anything off the net these days! The manuals are so clear, straightforward and just plain common sense, and the personal telephone support has been phenomenal. Blue Skies, Trez Fleming

My name is Candy, and I haven't yet had the opportunity to sit down and thank you for your course. It has completely changed the way I view photography. I must admit that spending a $1,000 on your course was a huge risk. I felt a lot of FEAR that I may get nothing from it. But now I wonder how I would be doing this without your course. You guys have helped me out so much, and I look forward to your newsletters. I know so many legalistic photographers, but you guys are the REAL DEAL! — Thank you Candy Washburne

Enroll Now!

Special note — if you’re eligible for the bonus video and the resource guide, (enrolling within 45 days) Pam and I will adjust your enrollment package accordingly.

If you would like to enroll via phone, fax or mail with a credit card, debit card, check, or money order click here to download a printable enrollment form in PDF format.

Instructions on how log into the member-only website will be delivered to you via e-mail immediately. Your course will ship via Federal Express ground normally arrives in 2-5 working days (international shipments will take longer!).

Welcome to NYN Photography!

Jeff and Pam Farr,
co-founders and directors of the
Not Your Normal School of Photography

DELUXE COURSE ENROLLMENT

Tuition Fee: In full — $987 plus $27.95 shipping for U.S. and Canadian destinations (for other shipping destinations, contact us for pricing). Installment option — three easy monthly payments of $335, plus $27.95 shipping added to 1st payment for U.S. and Canadian destinations (for other shipping destinations, contact us for pricing).

Click here to enroll in the Deluxe Course
and choose your tuition options via the
Not Your Normal School of Photography
secure online enrollment form!

>>> New Extended Payment Option (special note — if you’re interested, this may not be offered for very long. The last time we offered an extended plan, the openings filled up quickly!) — Deluxe Course 6 installments of $189 plus $27.95 shipping added to 1st payment for U.S. and Canadian destinations.
Enroll Here

BASIC COURSE ENROLLMENT

Tuition Fee: In full — $487 plus $12.95 shipping for U.S. and Canadian destinations (for other shipping destinations, contact us for pricing). Installment option — three easy monthly payments of $169, plus $12.95 shipping added to 1st payment for U.S. and Canadian destinations (for other shipping destinations, contact us for pricing).

Click here to enroll in the Basic Course
and choose your tuition options via the
Not Your Normal School of Photography
secure online enrollment form!

>>> New Extended Payment Option (special note — if you’re interested, this may not be offered for very long. The last time we offered an extended plan, the openings filled up quickly!) — Basic Course 6 installments of $97 plus $12.95 shipping added to 1st payment for U.S. and Canadian destinations.
Enroll Here

Pam and Jeff’s “no catch” NO RISK GUARANTEE...
If you’re not completely satisfied with your course for any reason simply return it within 90 days for a full, no-hassle refund, less shipping and handling.