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The Not Your Normal School of Photography is A+ rated by the Better Business Bureau and has been helping photographers achieve success since 1997.
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~ Testimonials Page 1 ~
Below you’ll find letters, e-mails, and faxes we’ve received from our students. I think you will find them interesting! As you’ll see, they come from students with a wide variety of perspectives and different stages of developing their photo skills and businesses. I really had a great time putting these together because, for me, reading them was like visiting with old friends!
Anyway, one thing I need to mention — please be aware that any comments with regards to income or anything else may not be typical nor do they represent an “average” experience or result.
First of all, people who write in tend to be the more successful students. You won't find testimonials here from people who took our course and did not achieve the success they wanted, but as it is with most activities, some people are more successful than others, and some are not successful at all.
Second, everyone comes into this with a different set of skills and experiences and ends up in a slightly different place. And that’s a good thing, because it makes this entire field of people and pet photography even more fun, and it opens up plenty of room for each unique talent!OK, enough from Pam and me, here’s what our course members have to say!!!...
You know, I’m not someone who usually writes “testimonial- style” letters - in fact, I’ve always wondered who the heck those people were who took the time to write them. However, I truly feel compelled to share my experience with the NYN Photography School (and if feel the following letter could be useful for any skeptics, feel free to use it).
First, a confession. When I first saw your online ad “Make $X in one weekend” - I thought it was a scam, but I clicked through, and signed up for the book & mini-course.
I found myself reading one section after the other, until this “one week e-course” was finished in one short afternoon. You captured my imagination. I began to think..yes, I CAN do this...and I thought you two could help me with some “know -how” - especially the photography side of things, as I have no formal training!
When I clicked “purchase” for the deluxe package for $1000, I thought - OH MY GOD! What have I done?!? But, sure enough...two big boxes arrived on my door step a couple weeks later.
Those boxes changed my life.
With fear of sounding like a complete sap, what you two are doing IS changes lives.
You offer the practical tools & support for people to find the courage to make their own way, on their terms, and you let them know they aren’t the only crazy people out there who feel like should be more than 9-5.
Coming from a marketing/business background, I really appreciate how simple, effective & well thought out your business strategies are (and inexpensive!)
Thank you so much for sharing your experiences with others.
Warmest regards,
Erin Brule
There is nothing like it (NYN course). I see countless ads in photo magazines that promise to make you a pro in three days. None of them tell you how to operate a business as a photographer. I’ve followed the business plan and it has worked for me.
I love that you encourage us to build a business that fits your desired lifestyle. Jeff provided some compelling reasons why NYN photography was a legitimate company to my reluctant wife. I had no clue how to start and run a photo business and now I’m doing a decent job.
From a motivational standpoint you have convinced me that action works a lot better that wishful thinking. I have paid for other “business opportunities” and none walk you through the process A-Z and then from AA-ZZ.
The newsletters are very informative and have been very helpful in keeping me up to date with the latest marketing and photography methods that you practice. I’m so glad I took your 6-day e-course and then purchased the full course.
Of course starting a part-time business has added another layer of complexity to my already hectic life, but it has revealed my passion for portrait photography. My short term goal is to develop the business to be able to replace my wife,s salary and eventually mine. I believe God planted a latent gift of photographic ability and He orchestrated everything from my first SLR purchase to finding NYN photography. THANKS!!! — Derek Johnson
After starting and operating my own digital imaging business for four years now I am in awe at how proficient you both are at what you do! I know first hand how hard this stuff is to figure out from scratch!
Jeff you really are a marketing wizard and Pam gives dedicated insight to the creation of her photographs every step of the way. To get so much information together like this that is so to the point, tested and described so well was a surprise to me because I have never seen anything like it. I like how I don’t have to “sift” through extra information to get what I need to make it happen. Thanks again, Scot Guariglia
Susha and I have no problem getting 20 to 30+ half hour sessions booked for each weekend we choose to shoot on. 80.7% of our customers purchase anywhere from a $395 package to $895 with the most popular being our $525 package. Our biggest challenge has been in getting everything edited in time for the customers viewing appointments a week or so after their session.
Up until just 3 months ago we never even used Photoshop and finally bought Adobe Elements 5. We are about ready to upgrade to CS3 but find that it is taking us to long to edit each package so after reading your article on “Sever Farms and Virtual Assistants” we decide what we really needed to do was to get some hired guns to help us free up our time to do more marketing and shooting. So we just hired 3 virtual assistants skilled in photoshop to do most of the editing for us!
Now instead of shooting weekends only in our living room we are planning on targeting several other towns here in Australia within a 5 hour drive from our home and increasing the number of days we that we shoot and sell.
We hesitated in the past to get help because we didn’t want to deal
with all the typical problems
associated with hiring employees. Didn’t want to become dependent on a
key employee or worry about providing them with benefits and funding
their SuperFund Account (Australia's smarter version of your Social
Security) with three instead of one we won’t get hurt as much if one
decides to quit or simply does not work out.
I’m excited about what other gems we’ll discover buried in the other back issues of your newsletters!
Cheers, Steve and Susha Shulenski
Your tip on Face Glow is outstanding! I have used Lighting Effects in the past but never like this. I added a couple images with Face Glow to some Portraits I was working on in Dec. The people were amazed, surprised and loved the extra photos. Their comments were something like “How did you do that?”
Keep up the good work and give us some more neat tips like this. — Bill Gatheridge
The marketing part of the course is very informative and has to work if implemented as instructed.
This course is worth every bit of the cost.
Again, Thank You!
Bob Miner
I have been using “Not Your Normal” poses in my photography business for the last 2 years.
Kids especially enjoy simple props that let them have fun while having their picture taken. Most adults I’ve photographed also laugh a lot and appear much more relaxed in their poses.
While I started my business with a different pricing format and package, I have incorporated the matted prints into my family photo package and they are always a hit. The accompanying album that allows the clients to keep all of their photos together always get great reviews.
The newsletter has great tips and info on computers and software. I
particularly like the photo examples from Pam. Her ideas of
cropping close-ups from full shots has been well received by my clients.
When I started my business I looked at many on-line schools and ways to conduct a business. I am so glad I found “Not Your Normal School of Photography” and the Advanced course including all of the marketing information and, of course, the swipe files.
Thanks, Becky Klingenberger
The lights you sell are great. Love them. — John Dickie
Last summer! took my boyfriend’s little sister and cousin’s senior photos. I made $350 from the two combined. Not bad for family! that’s when I came down with the photography bug. I was convinced that I would be a successful photographer before! reached the legal drinking age! No more quitting or failure for me! But I didn’t know how to go about creating my own business. I eventually quit my pet store job in November and convinced my dad that if he helped me with expenses of starting my business I would repay him 3-fold in the long run.
I am now 2/3 through the advanced course and I am AMAZED at all you have achieved and created. Every question I had, every worry! needed taming, and every doubt I had about my ability was taken care of by your course! BRAVO! !‘m not even finished with the course and I have 3 clients asking for my work. (enter “yippee!” dance here) and I’m just getting started.
It was extremely scary paying so much for a bunch of paper that could possibly have no more use than being kindling! But now that I have your Not Your Normal Photography course- I think! would have paid double, (if! would have known exactly what I was getting.) There are no important details left out about what you will need to start from scratch. All information is complete, creative, and creates an all around “wow!” factor.
As Pam was describing the package the clients would receive I was reading it with my jaw hanging open! I kept thinking, “I never would have thought of that! Oh wow! That would make them feel special...”
The night the course arrived I stayed up until 3 AM reading the intro — ! literally got so excited I couldn’t sleep. My heart was beating out of my chest and I kept thinking, “This is !T! ! can make this work!”
Again, Pam and Jeff, THANK YOU! THANK YOU! THANK YOU!
I now have the ability and direction to create my dream of being self employed. I ain’t gonna work fo’da man ANYMOAH! U! Your course is so good and so easy to understand I think anyone who put their mind to it could create a successful business.
Again, I’HANK YOU so much for sharing this information with the world,
Alanna Riley
Hi guys,
I received the books
Saturday and I’m impressed. I’ve bought the so much book on marketing and this one makes more sense. I’m happy I have purchased your course. I went to
photography school for 2 years night school and enjoyed every moment of it.
What is lacking was the marketing side and business side. I didn’t want to
go to business school so I started reading marketing photography books. They
were useless as they pretty much say nothing about starting the business.
Jeff and Pam thanks for creating this course. It’s my missing link to
photography success. I’m an aspiring wedding photographer but you gave me
another alternative to this tedious wedding business. Yours truly,
Ed Pascual
As the days go on and I press forward with my business great things keep happening to me. As my family photography business keeps picking up (thanks to you) so has my extracurricular activities. I recently started selling my “fine art/landscape” photography and it already has gotten quite a response selling to important high status people such as business owners, club owners, and members of the mayor’s office and council.
As a direct result of these dealings I was recommended to a very nice lady who was starting a new magazine... “Glimpse” magazine. She told me that my photography was highly recommended to her and she would really like me to come and shoot for her.
Being that I didn’t rule this type of work out when I started my business, I figured I would give it a shot and see what happens. Low and behold everything came out wonderful and I am so proud of myself. The relevancy of you guys hearing about my success and receiving a copy of the magazine will become obvious when you page through the magazine and notice your unique style of photography, which you have so wonderfully taught to so many people, all over the magazine.
Most of the pictures in this magazine I took including the cover, back cover, band pictures, editor’s head shot, the pictures in and behind the table of contents, bio shots of the high school students, fashion shots of the students, field hockey, and the makeover shots.
You guys are truly a god-send to everyone in the Not Your Normal School of photography family. One day I hope to come down there and give you both a big hug and a handshake. Appreciatively, Joshua Barry
Hello Jeff and Pam,
I received the latest newsletter
yesterday, and I just wanted to drop you a line and say “thanks!”
As always there are little gems of info, and I find myself saying over and over to my wife Virginie that both of you, and what you are making available, is “gold”. The ongoing research and constant findings that you share are really appreciated!
Best Regards, Rob Healey
I retired from coaching and teaching in the public school system after 30 years. I had planned my retirement and stepped into the real estate business. The idea being I would be an independent contractor and have control of my time. However, I found that the real estate business is very time demanding even more so than coaching and teaching. Then I found your ad in one of my photo magazines and was intrigued enough to inquire about your school and course.
Being a former educator, I would like to complement you both on the way you have set up your courses. I have only taken the basic course and found it to be excellent. I have taken photo courses in the past but this is the first one that melds photography and marketing into a simple organized method to build a business.
Pam you did a great job of setting up the photography portion of the course. It is simple enough for the least trained photographer to understand, but in depth enough that it can maintain the interest of the most experienced photographer. Photography has been my hobby since I got my first camera from my folks when I graduated high school in 1963. I have photographed weddings, team and family portraits as well as doing some freelance over the years. But I was able to get a wealth of knowledge out of your course.
Jeff, thanks for the marketing. I have not spent a lot of time studying marketing during my lifetime so your part of the course was extremely enlightening. If I had found your formula for marketing earlier, I might not have messed with real estate sales upon retiring and gone straight into the photography business.
Your formula is so dear, being an old math teacher, I can probably change some variables and use it to build a photo business that will help me do the things I want during my retirement years. — Ron Mouser
l’m a new member and have just completed the photography course. Boy, that is a lot of information... but I am excited. It seems that the "natural look" is what people want. And they seem to be willing to pay for it. Now, I am ready to move forward into people and pet photography in my home. LOOK OUT PHOTOGRAPHY WORLD, HERE I COME!!
My daughter had her senior pictures done last year and hated them so I tried to do some for her. We ended up taking over 60 poses but 4 of those she absolutely loved and I scanned them and put her name and Sr 2004 at the bottom of the picture and she gave those out as her senior pictures. This was a lot less expensive than what the "professional" wanted and my pictures were a lot better. She had 3 friends that loved her pictures so much they asked me to do their senior pictures. They ended up not ordering the professional's either. It was also a lot of fun for the girls to pick and choose the type of letters they wanted and color they wanted for their lettering. Maybe I am on to something here...who knows. (you have given me so many thoughts I am trying to sort through all of them.
Anyway, I am looking forward to starting my business with people and pets and maybe getting this “business” making enough money I won't have to work my “regular” job anymore.
Again, thanks for all the information and please send the lighting system information packet.
Talk to you again in the photography world. — Valena Stubiuant
Marketing ideas. I look forward to the newsletters because the messages conveyed energize and encourages me. Jump starts my imagination.
Compared to other courses, your has more practical information, more reality information. A person can get started without expensive equipment.— Martha Abell
In high school I was the yearbook photographer. I did some “pictures for hire” in high school, and really enjoyed taking pictures for myself as well as others. Later I began to shoot weddings, too.
So, I have had a long time (about 40 years....) to get familiar with a camera. But, you know, you can always learn something new. And, in all the time I have been taking pictures, I have never used “studio” lighting. I have used everything from flashbulbs to modern electronic flash, and I have used some “continuous” lighting (fancy floodlights by Smith-Victor), but after reading your material, this is the first time I have considered a “studio” approach to lighting. I have always liked the effect of studio strobes, but just never investigated using them. Your course paved the way directly to the end of my “learning” path for “studio” lighting. Even though I like learning and “taking courses,” I was not interested in some long, drawn-out course in lighting. (I could have bought a book on that )
Your (deluxe) course in posing and marketing was the new tool I really needed. Your course is super. The outline and organization allows me to quickly review any topic, and the number of posing examples is amazing. Your marketing information is right-on. I look forward to many years of enjoyment AND profit from using the ideas in your material. Furthermore, your newsletter is excellent. It is one of the few that I will renew.
Thank you for taking the time to put this information into a “user-friendly” course (and for NOT putting it in multimedia [CD] format). This is the type of thing that really needs to be in print. (And that is weird of me to say, since I am also in the electronic publishing business). — Sincerely, Ricky Burke
Right from the start I saw improvements in my portrait photography. I think what I like most is the set it and forget it lighting-this has been most useful.
Before your course I was using up to six lights on my portraits because I thought it was necessary in order to make good portraits. I saw a video of one of the really great photographers doing a portrait session and he said you may use one or two lights but I use up to six lights — and so I started to used six lights also amber gels for hair lights-background lights kicker lights, etc. A lot to handle for one person. I did make some good pictures but also a lot of bad picture.
Now with your lighting I get roll after roll of good pictures. I have more time to get really good pose’ s of the subject and not worry about lighting. And if it really is necessary I can always add more lighting.
Your course is very good from the basics to marketing-everyday I learn more and more about marketing and how to keep people coming back sale after sale. —Sincerely William Raline
Your program is extremely good in respect to being very detailed and complete regarding the information needed. The amount of information you supply is almost overwhelming when you look over the 8 very large manuals you provide. Anyone with some basic knowledge of photography can take your course and get a good business going. Not only do you give a student information on the “how to” of photographing subjects, you also include very detailed information regarding building and running a business.
Your program is ideal for photographers from beginners to advanced. I have never seen a program that provides such a mass of detailed information.” — Most sincerely, Al Shepard
Your course allows me to express myself creatively as to who I am!! Thank you so much for the trial and error you went through to offer this course. — Satisfied client, Curt Murphy
It also gave me a lot of ideas about what I want and don’t want. Also you both have been so nice whenever I call for information an didn’t make me feel dumb for asking. Thank you so much. — Barbara Deville
Here is a much over due THANK YOU! I can’t thank you enough for going the extra mile for me, you didn’t have to but you did anyway. When I first contacted you I was uncertain that your course would really work for me. It didn’t take long for me to be able to see that you were two regular people running a great business who are interested in seeing other people succeed, and you’re there to help them do exactly what you do.
Just imagine phoning a successful portrait studio, and asking the photographer if you could get together with him and have him tell you everything he did to get his business going, if he could show you everything he does and how he does it so you could follow his plan and start yourself up a business just like his, tell him you’ll even give him a few hundred $$ in return — NOT LIKELY!
Yet this is what you have for me. You have cut out all the struggling, the mistakes, and that long road most people take before they attain the success. You have made it possible for me and others to start at the top. You’ve let me come into your lives an ad see exactly what you are doing. You have made every detail of your working successful portrait business available to me, and you have made it possible for me to duplicate everything you do in a very short amount of time. In fact, two days after looking through the course materials, I shot a roll of film of my family. The 1 hour developer had my pictures out on the counter when I came in, he wanted to know who took them and let me know how much he liked them. I had a hard time not acting shocked that I had actually taken such professional looking photos as I stood there with him. I now run a successful & unique photo business in my small town, right from my home.
I’ve been able to communicate with you both by mail, phone, & fax, you have been there for me every time I’ve needed a little extra help. I’ve come to view you both as mentors & fellow photographer friends. The support & knowledge I have received from you is invaluable. Thank you for sharing! — Dena Rosvold
Although I’ve only had the course a week, I’ve read it through 3 times. My business flourished overnight!
I tried the poses in my next session. The people said it was the most relaxed session they ever had and I noticed people were having fun again having their pictures taken. Then, the very next day, I got a referral from them. And one lady cancelled her Olan Mills session when she saw her friend’s photos.
Thanks to your course, I’ve also given myself a raise and increased my prices!— Dave Huffines
I continually refer to your course and newsletters when looking for inspiration and answers about running my business. You know, there are ups and downs in this business and not everything goes as planned. But when I have a “down day” I simply sit back and re-evaluate what didn’t work and why it didn’t work. The answers of “why it didn’t work” is always in the course and newsletters.
BTW, I just booked two rabbit shows (didn’t know those bunnies sell for big bucks!) and a large cat show (cats from all over the USA) where I will be the only photographer. These people saw my photos and contacted me to do these shows. This is in addition to my family sessions already booked this fall PLUS senior high school packages. I just turned 70 years young and I credit your course and your untiring efforts to make me successful in spite of my many “Senior moments” (those of you who are retired know what I mean!).
My 48 year old daughter is my assistant and sets up all the family poses using the Swipe Files from your course. All I have to do is press the shutter! Anyhow, I just don’t have time to “be old” anymore and even my wife of 50 years is amazed at my increased energy. That “little ad” of yours that I saw in one of the photo magazines sure changed my life for the better. Thanks and continued success to you and Pam.
My best,
Jerry James
By the way, I recently had my first session and it was a great success. I met a really nice family and made almost $300 profit. (Normally my portrait profits were only around $100). I truly can’t thank you guys enough! The newsletters are great, I continue learning from them as well! —Terri Roach
I got three photo sessions from the Halloween Party I photographed. After the party, three people requested my InfoPak and booked sessions! The first session was delivered last night — a man, two kids and a dog. He just kept saying, “Oh Chris, these are great.”
Doing photography this way is exactly as you guys promote it to be. The kids are laughing in many photos and very natural in all the photos. No awkward posing. I was timid whether I could photograph the dog well or not. However, after getting to know the dog (and I’m no dog person, believe me), it was easy and she came out great. In fact, the customer asked for reprints of a photo, with the dog wearing a Santa hat, so he could send them out as Christmas cards (the hat came off, but looks good lying by the paws in the all white backdrop). Who comes first in that family?
All parts of the session were fun, but the best was last night, hearing him say how great the photos were. I left with my money and everyone was happy. I can’t wait for Saturday for the other two. — Chris Lane
Your course is very specific to the actual work, without all the technical (& unnecessary detail) of photo texts. I also like the poses & how flexible they are. One of my personal obstacles years ago was my own frustration with rigid poses. I felt that if the pose wasn’t perfect — exact angle, hand placement, etc. then it was wrong — my professor would say it was wrong so I never thought I could be good enough to do it professionally. I now realize this had more to do with how I was taught in college, & how I let that affect me.— Jenni Linder
Just an update of where I am...I am ready to start charging for my time! I will be doing the mailouts within a couple of weeks and I have 4 stores that are willing to display my work. I’ve even had a large pet store asking me to set up for Holiday/Seasonal work (or do that on a full time basis) in a corner of his store. I walked in a showed the G.M. some of my work and he offered me the job on the spot. Jeff, as I told you before, I’ve never picked up any camera equipment prior to this course...I must be doing something right! A young retired R.N. goes professional photographer. Wow! — Thanks for everything, Judy Gifford
Anyway, thanks a million, the service you provide has been top notch and the info worth every penny!!!! — Tim O'Neill
In September of 2002,1 decided to buy myself a birthday present. I bought your Deluxe Package Photography course. Although this was a pricey indulgence, I did it with my husband's blessing (and as it has turned out. God's blessing too!) I have kicked around me “own my own business” idea for several years now, but my problem was which of my creative talents to use? I finally chose photography because it was something I could teach my daughter as she grows (she’'s 7). I wanted her to grow up knowing hard work, nurturing something she loves and (best of all) reaping the rewards of her efforts. What I didn't count on was the fun and enthusiasm I have found in this creative outlet and very decent $$$! What I bought from you was knowledge from your mistakes, tidbits from other course members, but most importantly a slug of self-confidence! I actually invested in me! I felt obligated and motivated to make this work because of the money I had spent on the course.
The newsletters are really wonderful too! They seem to always come when I begin to run out of steam. They are packed with time sensitive information, creative ideas and technical support. Even my photographically illiterate husband gets excited when they arrive! (I wonder if he muses I'll make it big so he can retire early?)
I really admire the fact that you two have hashed out what matters to you as a team and have gone at it with full force. There comes a time that hard working people can't work harder, they must work SMARTER. This is where is it obvious you guys have mapped out a nice balance of work and play. What does success matter if you are miserable? I am including a quote from Sister Teresa -I think you'll find it words to live by...although it appears you already are! — Thanks for everything! Laura McNeely
THE FINAL ANALYSIS by Sister Teresa
People are often unreasonable, illogical and self-centered;
Forgive them anyway.
If you are kind, people may accuse you of selfish, ulterior motives;
Be kind anyway.
If you are successful, you will win some false friends and some true enemies;
Succeed anyway.
If you are honest and frank, people may cheat you;
Be honest and frank anyway.
What you spend years building, someone may destroy overnight;
Build anyway.
If you find serenity and happiness, they may be jealous;
Be happy anyway.
The good you do today, people will often forget tomorrow;
Do good anyway.
Give the world the best that you have, and it may never be enough;
Give the world the best you've got anyway.
You see, in the final analysis, it is all between you and God;
It was never between you and them anyway.
*** update
Word of mouth is spreading like wildfire — everyone has been very happy with my unique style and have complimented the fact that they laughed and really had fun!...It is a well thought through and organized course. The refreshing part is there are thought provoking sections as well as “do it this way if you don’t have a clue” sections. It is a dose of self confidence in a box!...The only way it could be better is if Pam and Jeff moved in with you for 30 days!...I have wanted to own my own business for years. I wanted to raise my daughter in an atmosphere I could control and teach her business and people skills. (As a dental hygienist, this was impossible). NYN course gave me the specific details I needed, but more importantly, it gave me the confidence and commitment I needed to proceed. The newsletters continue to give me the ideas and benefits of tried accomplishments of many. It has definitely changed my life — and I ’d say for the better! — Laura
WOW!!!! I've almost finished the entire course first time. I started highlighting in yellow to help going back the second time. The pages are almost all yellow. Tons of good stuff. I've started lists as to what I need to do.
One for marketing-fishing-farming etc. I have lined up a couple of practice photo sessions. Old folks, kids, cats moms and dads, kids etc. I’m studying the swipe files for poses to use. I have the kids working on gathering some props. Oldest granddaughter is helping with forms etc.
Marketing-Just started mentioning to people that I'm a photographer. “What interesting responses” and they have all been good. I've told them that I specialize in natural family portraits. The biggest response has been “I need to have that done” Of course my response has been. “Would you like me to send you one of my information packs” The answer has been the same each time.“Yes.”
I drive a jeep Wrangler and had Photographer written in Vinyl across the top of the Windshield and on the sides Corby Davis Photography with the phone number on the side. (Took your advice and will use the name Corby Davis Photography or Corbys Natural Photography.) I’ve been asked by parents to photograph there kids at little league games, hockey, pet owner with golden lab. I love the outdoors and will probably include some of that in my really fun side of photography. I'm really going to try and shoot for the higher end customer. $895 Sessions. Can’t get to the top if you don't shoot for it.
I could go on for another ten paragraphs. The point is I wanted to let you know that I’m excited and wish I would have found this 20 years ago. It’s not just the information in your course it's how you have written it. When I was half way I started feeling like you and Pam were friends.— Thanks, Corby Davis - Photographer
Out of all the courses I’ve taken in the past this course out beats them all 100%. It’s loaded with so much information and on top of that Pam and Jeff make themselves available to help you and let you know your not in it alone your pretty much on auto pilot with their marketing manual. I want to thank you from the bottom of my heart. You have definitely motivated me and even jumped start my photo biz.
By the way, your right, it’s not the technical skills that matters it’s your marketing. — Cameron Richards
The grandparents were there and half way through Grandma patted me on the back after it took a long time to get the toddler just-right and said “You are so good”! WOW what a feeling and the first session! Granpa was saying “I ain’t havin’ my picture took”, then next thing we knew (he saw how much fun we were having) he had gone home, put on a nice shirt and we got some good shots of them too!
So, I have learned that this NYN thing is WAY more than just making money. It’s more about how happy we can make people when we bring them together and provide such a personal package for them! Pam I begged them not to pay me because it was the first time, but Granpa said he would kick my ass if I didn’t take $50, and if you saw this guy, you would take it too! So I did.
OK Jeff? it’s your turn. As far as marketing goes, the family I shot first, when I gave the dad the photos (he also works where I do) he was so proud he showed them all over at work. Within an hour I was getting DO ME, DO ME! That shows me the power of photography as advertisement! So now I have 6 families waiting on me! That’s another thing I like about this NYN thing, they are waiting on me! I’m going to work out a special deal (until a certain date) with the companies employees where I can make a little profit and get some great experience. Then it’s going to be high end from there.
THANK YOU both for the wonderful course you have put together. It has definitely changed the course of my life in the right direction! I’ve spent 25 years (about like old Abe) looking for the way and THIS IS IT! Keep up the good work and keep that great newsletter coming!— Thank You, Tom Harper
Thanks so much, you guys keep lifting us up out here in the trenches. You make me believe I can really do this. — Bob Richards
I bought the Deluxe Photography Course from you. I wanted to give you a quick update on my progress.
I started shooting family and friends to build a portfolio. As more and more people saw my work, I was able to begin charging a larger fee for my services.
Everyone loved the work—how natural everyone looked. I was able to do work with new borns, young children, teenagers, adults, seniors, and pets. I was elated when I was finally doing enough work that 1 could afford to buy my supplies in bulk.
I was able to have my work seen by a local book publisher. A project that he had in production had run into a snag. A cookbook needed a color photographic insert and the author in Atlanta could not afford the fees that were common for food photography. Though I had not done any food photography, I used the same techniques that I learned in your course and spent two days in Atlanta shooting food. The project was a success and the shots look great in the book.
Now for the best part. Due to the proof that I could take a good picture, I was able to put together a book deal for a book on pet photography. I have enclosed a copy of the book which came out today as a thank you for your course. When ever I set up my studio (about once a month) I have people asking if I will have time to do a session with them. When the studio is not set up people ask me when I will be setting up again so they can have their own session. This is working out just the way you have it written in your course.
So I learned all of the parts in the course that Pam talks about.
I certainly think your course is worth every penny you charge. Thanks for making your success available to others.
Sincerely, Bill Jayne
WOW! I’m very impressed with the photo course as well as the marketing ideas you offer. I’m still in the, process of absorbing the information but am confident about getting started.
I retired three years ago after a long ministry and professorship in a seminary on the west coast. Photography has been my primary hobby for many years. Your ideas open a way to work from time to time to earn the money to make trips which we would enjoy. We have a perfect spot for setting up the studio and look forward to it.
Thank you both for sharing yourselves in such a profound way. You have a wonderful gift for communicating so clearly.
Cordially, Taylor Williams Th.D. Pastor-Teacher Emeritus
One of the “things” I’ve liked the most is the fact that, just like Pam, I’ve had no formal training. So when it came to setting up a light system, something I knew nothing about, Pam helped me find what I needed for what I was willing to spend, and the manual practically set it up for me with step by step instructions. And when may order was incorrect, Pam went the extra mile to get my replacements her in time for a big job I had planned. Than again for all your help!— Lynna Miller
Thanks again for your solid support, even though I don’t call that much, I know you’re there. —Yours sincerely, Nic Aloiso
The greatest thing of all is being a member of your means having a network of friends to help you the rest of your life. Thanks — Nikki Vitt
Was I ever surprised at the detail you guys went into to make sure we will have everything we need to succeed.
We were both totally pleased and hopefully get the system into gear as soon as her baby and her have a couple of months to adjust to their new life.
The marketing part of the course is dead on. Being in business for 22 years, I understand marketing and its importance. Thanks Pam and Jeff for a job well done!— Oscar
Also, I haven’t had a chance to tell you two how much I appreciate the course. We do extremely well in our clinic, but I wanted something to do on weekends (like I don’t have enough to do) so I decided to take the course.
You guys really do have some effort in this thing! I used to own a studio (what a drag THAT was!) but the course has allowed me to venture into photography again for fun (and profit). I can honestly say that anyone can make this work if they want to. It’s fun, profitable and very easy. So thanks a million for the fun and your continuing help and newsletters. — Blessings, Hugh and Andrea Smith
My name is Yvonne Young. I took your basic course and loved it! I had gone to school 8 months for photography, and come out of there having no idea what to do or where to start, so I decided to take your “basic” course after getting the yellow book. And I learned so much more and am now doing photos (even without my lighting) using mostly the black background. Looks so good and have gotten a lot of comments. I love your guys!
Your not your normal photography course has been a God send. Your down to earth marketing ideas are great. After 24 years in a part time family photography business and after many seminars, courses and much money spent, your course has been just what I needed to make photography less work and more fun. Thank you!— Sincerely, Gene P.S. I am 71 (I may be one of your oldest members). Born March 22, 1931.
I did want to write and tell you how much I enjoyed your course.
I have never been a salesman. I have had about five different selling jobs in which I was unsuccessful. But I can see in your course a way of selling without actually having to sell. It is a “low-pressure” method of making sales for people who aren’t “salesmen.”
The job I have now as photographer for Olan Mills church directory division is very time consuming and I’m out of town all the time, so things are going more slowly than I wanted. (I’m writing this in a motel room). Because this job takes so much time, I don’t have a life outside of Olan Mills.
One of the most exciting aspects of the course is the Swipe File. I’ve used a few of the poses in the churches where I photograph and the people really love the “NYN” style of photography as opposed to the cookie cutter studio poses. The swipe file alone is worth the price of the course!
I am almost to the point where I can start the marketing process in earnest and am looking forward to it. I am going to start on a part-time basis at first, but when I get it off the ground, I’ll be able to go full time and get my life back! — Skip Yetter
After reading the piece in the newsletter I renewed my search for a “studio” and just last week I came across an office building that rents space for seminars on a day by day basis! Problem solved. More reasonably priced than hotel meeting rooms also!
There have been some other setbacks — equipment problems, etc., but it looks like we can start moving into some definite shooting work with the space problem solved. I’ll let you know how we’re progressing as progress is made.
Thanks for an encouraging newsletter. — Stan Hess
I’m in Switzerland now. And I brought both the marketing courses and photo courses along with me. I scanned the swipe files before coming but did not bring them along because of bulk. I also didn’t bring the video tape because they can’t be played in the machines over here. I was able to read through everything in it’s entirety. I decided I was too chicken follow your instructions to “stop now and go book a session” because most of the people around me on the plane spoke German and I couldn’t see practically how to do it... But, in the spirit of the instruction, within 1 hour of landing in Zurich, I set up with my client that I will be doing his family this Sunday evening. And yes, I can see a few problems to be overcome:
1. I didn’t bring even the flash on top of my camera, but we are going to try to use his canon flash on my nikon equipment. I’ll have to hand calculate the f stops, but I did know how to do that 15 years ago, so I may do OK.
2. I don’t have any white or black backdrops, but I’m thinking I may be able to make do with a couple bed sheets and careful camera angles.
3. Only one person in the group speaks English and I don’t speak German. Other than that, I’ve worked out the planned order of photos I’m probably going to use, and the problems won’t stop me from 1. Taking the photos and 2. Getting my first international reference 3. Getting my first photos into my “Natural Photography portfolio”
4. Arranging to set up a series of exclusive bookings in Switzerland for the next time I am here. (I come every 6 to 14 months) and
5. Charging at least $795CHF (about $530 USD) for the sessions.
Now, you remember, you graciously agreed to extend the 90 day limit on returning the course. With that in mind, and knowing, having read the course, how much you like to get testimonials, I offer the following, and you can quote me in whole or in summary. (You can also quote anything above if you wish.)...
Having read through your materials in the past 36 hours I have concluded that the marketing information alone was worth the full price of the course. I hereby waive the 90 day return policy. I have received my money’s worth in full even if I never decide to use it for photography. But having said that, there was still the extra value of the photography section. Although I have to balance whether I want to build a company on this model or start another computer company (in the field I have been successful before) I am going to give this very interesting idea serious thought. Either way, I will be using the marketing information in my existing companies and in future companies ( I have successfully built and sold a couple companies in my life. One was one of the “top 100 software companies in Canada” when I sold it in early 1995. I am well on my way to getting 2 additional companies ready to sell). Thank you very much, I wish you both the best as you pass this valuable information on to other people at such a reasonable price. — Regards, Peter Horwood
Jeff, the course was just what I needed to see in “black & white” to put it all together. I had a lot of ideas rolling around in my head, but it took your help for me to put everything in the proper order, “my game plan,” to get things in motion.
Keep up the good work! I’m looking forward to doing business with you for a long time. — Reuben Clark
Last year I signed up for the NYI (New York Institute of Photography) course. I learned a great deal, but also found an awful lot of fill in and contradictory information from one lesson to another.
Enough said about the others. Your courses are tops, learned more within a week than from all the others. Keep up the good work.— Ove Konsted
You folks are just too real and honest. Pam even returns phone calls in person! The course is worth its weight in gold! Even if I never make a dime, just shooting pictures of friends and family is reward enough. Your photo course is the best investment in education I ever made and you can quote me! — Don Marselle
My name is Candy, and I haven't yet had the opportunity to sit down and thank you for your course. It has completely changed the way I view photography.
I believe that every tiny detail of every day happens for a reason. So today when I checked my mail and received this months AWESOME news letter, I knew it was meant to be! Your March article titled "the only Vote that counts......and "More lessons from the primaries" was soooo what I needed to hear! And the Steiger/Brando quote was great!
I had my first FOR REAL session 3 weeks ago. The family of 3 showed up half an hour early, one of my lights broke, and their 2 year old was being absolutely obnoxious! So consequently, I had my very first FULL BLOWN panic attack. But somehow my FEAR triggered energy that produced the best photos I have ever taken. (even better than those of my own children)
The 2-yr-old daughter of my clients took her clothes off and absolutely REFUSED to put them back on. The session was done in my home, and she wanted to be everywhere else except on the backdrop. My kids were gone, so I pulled out some baby books and old teddy bears from their rooms and layed them on the backdrop as bait. This little girl (Madison was her name) went and sat down in nothing but her ruffled underwear and looked at books, and occasionally smiled at her parents to acknowledge they were still there. GENUIS! I shot an entire roll of her in under garments, and then with the parents sat behind her. I know it sounds like a weird photo scenario, but they came out so unique and candid, that the parents have set
up another session to include the rest of their extended family!
My whole point in telling you all this is to point out that FEAR is the only thing that keeps me going in this.... and yet, it's the one thing that has allowed me to succeed. It seems to be my biggest motivator.
I must admit that spending a $1,000 on your course was a huge risk. I felt a lot of FEAR that I may get nothing from it. But now I wonder how I would be doing this without your course. You guys have helped me out so much, and I look forward to your newsletters. I know so many legalistic photographers, but you guys are the REAL DEAL! — Thank you Candy Washburne
Your course is better than described ... and definitely more than I could of hoped for.
Thank you for pulling this program together for now I see that I can do the work I enjoy and live the life I’ve always wanted. I have already read through all the materials (every single word!) and will start my second read thru tomorrow.
Thanks again for all the hard work the both of you have done for the “rest of us.” — Margaret Osowski
I’m getting a slow start, as my family comes first, and with 6 kids I am definitely busy. But I’ve been practicing and getting comfortable with my camera and gaining some good experience.
I work part time at a photo lab where we print panoramic class pictures and do custom enlargements. I have had the opportunity to see other photographers work, and many times I don’t like what I see, or conclude that I could do better than they. So, I’ve been practicing. I have had some beautiful results in outdoor/natural settings, and have landed several small jobs because of it, like to have customers come to me, not the other way around.
My boss is very generous and allows me to use the equipment, paper and chemicals for cost only whenever I want. (I will use another lab for developing and printing 4x6’s but will do my own enlargements). He does family and group photos as well, but is in his own niche. I feel I can offer higher quality of service and hope I can find a different market than he caters to.
He has given me a lot of technical help and encourages me to branch out, and I finally feel that it’s time to take the next step. I haven’t set up my pricing schedule yet, but will as soon as I determine what my costs will be for all the supplies needed. I may start out with a smaller package and work my way up.
I am confident that as I work at building my business, I will stand from the rest by using the ideas and techniques in your program. I appreciate all the continued support you give in the newsletters, it helps to keep me motivated. I am ready to take the plunge, and will update you in a few months with my accomplishments.
Thank you again for the great information. — Julie Saunders
This course is really awesome! One heck of an accomplishment putting it together. I am devouring every word of it. Haven’t gotten to the video yet. I have no doubt this is going to work for me. I have a party to do this weekend and I will start using some of the techniques form the books right away.
Gotta go, my shutter finger is getting itchy. Thanks a bunch. — Steve Lankford
My profits have increased dramatically. I am very pleased. — Thanks for your help, Matt Tomcsanyi
Just a few words about your “Not Your Normal School of Photography” course.
I have been “into” photography since my Jr. High School days, back in the early ’60’s. I have taken two correspondence courses from two different “Name” schools as well as attending some of those seminars and a professional school of photography in the past. But it wasn’t until I took your course that I was hearing “Now THAT’S Me” from my subjects. I have heard this from several people that I have photographed since taking your course.
Those other courses my have taught the technical aspect of photography, but your course goes beyond that. Your course also teaches the technique to make people feel comfortable & relaxed to the point that it’s easy to capture the “real” person. Their personality, not just their looks, so to speak.
In the past, my photography was mostly for my personal enjoyment. But since my success after taking your course, I am being asked, more & more, by others to have me take their portraits. They come to me. I haven’t promoted myself at all.
I am now in the process of having my “hobby” support itself. Thanks to you & your course, I can now afford better equipment and to travel to take photos of places & things that were never possible in the past.
All this & extra money in my pocket, to boot.
As you can probably tell, I think your course is great & highly recommend it to anyone interested in people and/or pet photography.
Sincerely yours, Thomas Stafford
I am a longtime editor and photographer. Your course is unusually comprehensive, practical and easy to understand. I love what you have to say and how Jeff says it. — David Kennedy, Writer and Photographer
Thanks for your newsletter, it could not have come at a better time. I am getting ready to do it!!! For years I dreamed of doing something I love and earning money while I had fun. But never knew how! I am German and came to the U.S. in 1981! The land of opportunities...I am getting ready to find out. I took 5 courses, got a little diploma, spent about $1,000 in 2 years! Guess what. I understood my camera better (by the way it is a Nikon 8008s) and that was it. Finished, done! I thought it was hopeless. I was too embarrassed to ask anyone all these silly questions I had about starting out on my own. And then there was you! I immediately felt like there was someone who was willing to be my mentor. Your down to earth approach is exactly what I needed to get me where I am now! I will be ready and fully equipped to do my first session. It will be a free session, but I can’t wait.
Both of you are great!— Beate Tranbargerer
When I received your booklet, I thought “wow...that’s a lot of money. After all, I don’t even have a camera.” But I figured what the heck, I’m not getting any younger (I’m 50). Maybe I can get a camera and maybe make a couple of dollars. Anyway, I just got your course, and I have to tell you — it’s really complete.
I still work full time, so my goals are to study your course, do some Holiday Portraits, some senior Portraits next year, work at this part time for a couple of years, then hopefully gear up (or down) to do the photo business full time. You’ve given me some hope & way to make a living (part or full time) doing something I know I love. — Pete Damian
P.S. You should know that I have spent $1,000s of Dollars looking into businesses. Waste of time — this looks like the one that works!!
I found your course to be very easy and you two have to be very good to talk to me when I have called you even at times when I should not have called you. Thank you very much just for that alone. To keep it short and to the point, your course is easy to understand. I like the part you work when you want. I can see this working anywhere in the USA. The marketing plan is exceptional and easy. — Thanks Scott Schaffer
I cannot tell you how excited I am about your photography course; I can't seem to put it down for a minute and...I dread having to run errands that take me away from such a passion as this has become for me!
In reading your introduction book, I have found that we have so much in common. I am a big city girl that has just moved to a large ranch and enjoying life to the fullest.
Your newsletters enable me to get to know you both as great people with wonderful personalities, and a heart of gold. I am looking forward to speaking with you via phone/fax/e-mails as needed to get this business off to a full start!
Looking forward to working with you two! — Judy Gifford
I thought I'd let you know that I just completed my first “real” sitting. Although I did it for free, I ran it like I was getting paid $500! I chose someone who knows LOTS of folks and told them that if they liked the outcome, then I would expect them to tell their friends. Well, when my wife and I delivered their session package we were amazed at the response! The wife just started crying and was truly overwhelmed with emotions. I shot the pics Sunday evening, and delivered the session package yesterday afternoon.
When she ask “how much” I would charge people, I told her that since I was just starting to do this type of photography and needed to build my portfolio, that I would do a limited number (no more than 5) sittings for $175, but after that they were going to cost $295. By last night, I had 3 families schedule sittings!! PAID sittings!
Here's the deal - I am using a metal building (gym) behind my house — right next to our Barn to shoot the pics — I've told them all that A) I shoot in a barn not a fancy studio and B) I’m only doing a limited number of sittings and only on Sunday evenings. It’s crazy! When I tell them about the limited sittings only on Sunday’s they schedule RIGHT THEN.
I was a little hesitant about the cost of your course, but it’s definitely given me the tools necessary to drive a little side income with something I truly love doing! Thanks much! — Scott Barnes
I wanted to thank you for all the course materials, the website and especially the monthly newsletters. It truly is a fountain of information and more importantly motivation. I would be light years behind where I am today. I may not be your over night success but I am having fun along the way. Just to get you up to speed, I spoke to Pam over a year ago about lighting systems. At the time I did not have the money for this but in the spirit of “get out there and start shooting and don’t sweet the small stuff” I DID!
I set up a less than ideal studio in our spare bedroom. The room was about 14' by 10' and I had the backdrop rigged up unsafely (more about that later). For backdrop lighting, I set up a couple of 500 watt work lights to blast the backdrop. Again not ideal, the heat was almost unbearable and it took allot of trial and error to get exposure set properly. I did some sessions for friends and family. The photos were not great but were good enough; good enough to get inquires from their friends and family to book sessions. Why??? Probably because I saved them the $50 dollars they would have spent at the gym to lose as many pounds as they did with the lighting system I had. Just kidding! — John
Your “Not Your Normal” Photography Course presents a wealth of knowledge to anyone interested in the photography business.
I started with the Basic Course and upgraded to the Advanced Package when I saw the immediate value and quality of your material. You can believe me when I say that I have never enjoyed learning as much as when reading through your lively text. Your entertaining style makes it easy to read and understand and I must admit, “Not Your Normal” manuals are very difficult to put down. I became a “night owl” without realizing how fast time passed while I was submerged in your books.
I am presently conducting rehearsal sessions with friends and relatives. The “WOW” factor is surely there and this is just the beginning. The information provided by you is priceless!
I hope you will use my testimonial to show others the value of your course.
Sincerely, Joel M. Krane
Jeff and Pam’s School of Not Your Normal Photography is absolute cutting edge technology in the world of “at-home” businesses!
I have investigated several business opportunities or instructional schools over the last 5 years or so, (Some of which are well known, nationally advertised photography or business schools) and to date I have never seen or experienced anything close to what NYN School of Photography offers!
Their unique style of family and pet photography is refreshingly new and innovative in a world of “cookie-cutter” traditional style of photographic knowledge or expertise, practiced by many portrait studios. What’s equally refreshing and innovative is the “state-of-the-art” marketing techniques I’ve studied (and applied) that comes complete in their basic course manuals.
Their course explains, in very plain-spoken terms, all the information necessary to family and pet photography in your home, without the technical “rabble-babble” that you typically receive from those “instructional schools.”
The amount I have invested is small compared to the overwhelming value packed into the basic course. For me, it will reap many rewards, both personally and financially. This is a business that offers greater satisfaction beyond dollars and cents! — Exhilaratingly yours, Chris Funnell