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Course Catalog — complete list of NYN Photo School courses
Free 6-Day Business Of Photography E-Course Table of Contents — introduction to the business of photography
FAQs — Q&A
Testimonials — what our students say
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Testimonials
BBB accredited and A+ rated
~ Testimonials Page 3 ~
Here’s what our students are saying about the Not Your Normal Photography® course!
I just wanted both of you to know that I have already gone through all the material in the course for the first time and I am now ready to go through it again for the second time, while I am doing my practice sessions. I would just like to say that all the material in the course is the best stuff I have ever seen and I can tell you that I have gone through a lot of stuff over the years. Thank you for all that you have done and keep up the great work. If the world were made up of more people like you we would all be better off. — Jim McMahon
I just wanted to let you know that I really enjoyed the last newsletter I received from you. I really enjoy hearing from you. I am still using your materials to help me in my work. I mostly did weddings this year but my family portraits are getting to be more of my business, and I enjoy them so much more now because of your help. My wedding often include families getting together so that they often want a family portrait on that day, so you have helped me even with my wedding by making it a two fold thing. My clients just love them, too and I’ve enjoyed the benefits of large reorders, especially now at Xmas time. Glad to report I’ve had the best year in my career. I’m happy!! — Frances Woods
Hi Pam,
Business here is going steady, I’m averaging 2 sessions a week. It’s the pace I want to be right now. Everyone is happy with my work. My pictures are 100% better now.
Thanks so much!! — Linda
P.S. Is Jeff gonna be sending anymore newsletters? (I love em)
Dear Pam & Jeff;
Thank you both for putting together the Not Your Normal Photography course. I have always been in love with photography. As a kid my uncle worked for Kodak in Rochester NY and used to bring me film papers and chemicals. I shot with 35mm B&W and developed my own pictures. I worked up to a Nikon Fl in my late teens and kept it through getting married. I even did a couple of Weddings very successfully. Then Camera was stolen when my wife and I were in an apartment between homes (the new one was late getting finished).
Life got hectic after that and I never replaced it. A few years ago I started getting back into photography when Digital began to get affordable. I have now retired from BellSouth after 32 years and want to see if I can make money from my passion for Photography. The problem is I had no idea where to begin.
After 32 years of working in a corporate environment I was much more used to a very structured way of conducting business with very sound Business Plans. Becoming an entrepreneur was very new (and scary) to me.
Your course has given me everything I was looking for. It showed me how to get started from A to Z. I now have a very good understanding of a solid Photography Business Plan, and the best part of it is, that you put it all in one place for me.
I now have all the information I need to begin from studio setup, poses, putting the kit together and how to market my business. I just picked up my new business cards (they look funny without the word BellSouth on them and just my name instead) and I am looking forward to my first session in a few weeks.
Sincerely
Dan Mitchell
I have shot 3 sessions of family members for my portfolio (and for practice). I have had 7 different families call to book sessions with me for the holidays — just from seeing my family’s session packages.
Another nice FYI — I just went to pick up some reprints at my photo lab and the owner came out to tell me that in his 22 years of photo finishing, I did the best high-key work he’s ever seen. The photos he was referring to were my first 3 “attempts” with my family sessions. Your course rules!!! Pretty cool? Huh? Thank a million times!!! — Cheryl Columbo
P.S. And the instant Marketing Power Pack? Worth ten times more than you charge!
Each time I read it, I learn something new!” — Donald
Your course is extremely helpful to me since I have been taking pictures for many years. I thank you for all the information provided after the event. Your attention to details beyond the actual sessions was most helpful.
Looking to make a very successful year, I an very pleased and encouraged greatly by the course. Sincerely— Crale M. Baker
Dear Jeff & Pam,
I really had been thinking about writing to you and letting you know how much I’ve enjoyed the photography course, but I do tend to procrastinate every now and then.
I have always felt like I had an eye for portrait photography, but I also believed that, like with other arts, if a person wasn’t in the top 1% you just could not make a living with your art. Your course has shown me that I was wrong. I am a teacher. I received the course in mid-November, just before Thanksgiving break. I spent that weekend consuming your course. By Christmas vacation I had the studio set up in my living room and was taking pictures of friends to start building my portfolio. On January 15th I had my first paying customer. I jumped right in at $495 for the session, and the customer was quite willing to pay it. I also have three more sessions booked on February 19th. This has all come from word of mouth. I am only now beginning to get my advertising displays set up around town.
I have been a little apprehensive about starting a business. In 1992 1 started a small used furniture store. It was fun, but only lasted about one year. I did not have the business and marketing skills to make it work. From that I assumed that I could not be a successful businessman. However, your marketing course made this part of the business look so easy.
Without the marketing section of your course, I would not have had the confidence to venture out into business again
I really have enjoyed the course, and I appreciate the news letter too. It all adds to a feeling of being “part of the family.” — Tim Wuth
Dear Pam + Jeff,
As I have already told you on the phone, I think your course is really terrific! It’s really well put together, super well organized, and overflowing with information, ideas, and techniques. It must have taken a monumental effort! I am equally impressed with your availability and willingness to provide help and support, and the way you follow up by sending out information promptly. You really helped me find my lighting system. Without your help I wouldn’t have know where to start working. — Steve Lankford
I was attracted to your ad in a photo magazine since my recent retirement allowed me the time to pursue a second career, not especially for the income, but more for pleasure. I ordered the course, a lot of money, I thought. However I was pleased, when I realized that it met the need of every business, who with a great idea lacked the knowledge of marketing that idea. I recognized the emphasis on marketing along with a detailed plan to be successful with all the source research one would need. It seemed like several years’ experience in a few volumes. I was right. A motivated person cannot find a better place for a great amount of useful marketing information with enough photography to be successful. — Joseph Zarick
I do have my marketing material ready. People are wondering how I can take a photo course without a camera. I do have people lined up ready to come to have their pictures taken. I m so excited & can’t wait to start shoot pictures. — Gwendolyn Durant
The course is excellent! I’ve called Pam once or twice regarding the lighting, and she was just as friendly and helpful as she could be! Thanks Pam! I’m taking better photos of my family, friends and clients than I ever dreamed were possible! — Sandy Chisholm
Dear Pam & Jeff,
I’ve been working for a bank close to 3½ years, working all the time with no personal life. I work between 70 & 80 hours a week and 2 to 3 Saturday’s each month. I have been in the Financial business for over 12 years and this seems to be the norm as far as I can tell. All I have ever done is work. I worked 80 to 100 hours a week with my employer prior to coming to the bank. Like I said.
When working for Corporate America, it seems to me that they are not as concerned in your well being as they would have you believe. What is fair about getting paid for 40 hours and working twice that amount. My personal life has taken a beating, not to mention my health. Stress can literally suck the life out you.
Then one day, I was thumbing through and the Shutterbug and BAM...what is that? How to make $2,970 in one week-end. Doing something you love? No way. I am accustomed to sending off for information that will suddenly change your life and then finding out it just ain’t so. So I prepared myself to be disappointed once again.
I receive my little yellow book in the mail and I literally couldn’t put it down. Broke out the highlighter and kept on reading. I read it over and over...no way...is it possible? I kept thinking about it, all the time and then one day I get some additional information. I can’t put it down either. I carry it around wherever I go for 2 days. Finally, after carefully considering all the possible paths that this decision might lead me down I summoned the courage to order the course.
I sent my fax requesting the course and sat at my desk wondering “What have I done?” A few minutes later, I get a call from a guy named Jeff and he can’t read my credit card number. The only thing is that we talked for 30 minutes about almost everything before he ever got around to asking about the card number. After I got off the phone I just imagined how nice that must be to call someone during the day and just talk abut whatever you feel like and not be in a hurry to hang up.
Man that must be nice...!!!
I receive my course and guess what? I am reading all the time and it literally grabs my attention and won’t let go. Why? Because it is well written and it is written from someone who has been there starting a business and attempting to break most of the rules. Someone who is providing a service while maintaining the integrity of their clients.
This is great, but wow it is so much information. I kept reading and it all makes terrific sense. Everything started to come together after simply getting organized and placing everything I need to do and need to obtain on a list. It took right at a month to get everything going, however, the preparation for the marketing side of the business takes a little longer to consolidate and organize. Before you know it you are up and going.
That brings me to a very important part of my life. Lights...Pam & Jeff were awesome in helping me get the lights. I had a few problems (Pam is now able to determine it is me before I tell her my name) and I called many times to ask questions and seek advisement. It was awesome...someone actually cares if I succeed and is willing to do what it takes to give me real shot at becoming a successful photographer.
Then I began shooting test shots and my prints don’t look right. What’s up? I can’t figure it out. I don’t want to bother them again, but I don’t know what to do so I called. They took the time to listen to me and gave me some ideas on what I could do to figure out what was wrong. After multiple panic attacks I located the problem.
The cool thing is that Pam & Jeff always wanted me to call back and let me know how I was doing. I am accustomed to people not caring and being rude for that matter, so this was a BIG surprise. Again, some one os out there that actually cares!
It has been a real up lifting experience working with Pam & Jeff, plus this type of photography is rewarding. You are providing a service where someone is extremely satisfied, happy and complimentary of your work. You feel like you are doing something worth while, something that might even make a difference. And you are receiving monetary compensation in return. This is GREAT! Your clients want to see you succeed so they do all they can to assist you in obtaining new clients. Have I already said it? This is GREAT!
My initial prices are somewhat reduced versus Pam’s prices, however, the first weekend booked (people actually paid for the session) I did 8 sessions and brought in over $2,000.00. I’ve done outdoor photography for over 2 years and never received that kind of return. Everything is looking great for the future.
In Summation:
I have called people for years about their past due payments and repossessed thousands of cars in person. I have caused some serious misery and that is all right. I am still employed full time with the bank, but now I feel great about the photography and have a good time during the sessions. It is fun. Lots of laughter and fun involved. For the first time in many years I am looking positively toward my future and hopefully I will be able to do the photography exclusively at some point in the near future.
Man this is awesome...!!!!!
Pam and Jeff thanks for everything...!!!
— Mark Melvin
The set and forget shooting technique sped up my session at a dinner event last week. Covering speakers and clients was a lot smoother.
Can’t get too “cocky,” but second nature shooting is setting in, more innovation is on the rise. Thanks for lighting a grand new pathway. — Bob Campbell
I have only taken a few portrait shots but I tried some of the poses that were outlined in the course and the people were very pleased with results. They were making comments about how different the poses were and how they thought it was an excellent idea. I can’t wait to try other things. — John Lozano
Dear Pam and Jeff,
I received the first part of your course back in March of this year. Obviously, I’ve had to go real slow in getting started with my business. But that’s OK as my daughter is in her senior year of High School and my goal is to quit my regular job and become a portrait photographer full time as soon as Lauren Graduates. Your course is perfect for me in that I can start out on weekends until I have enough clients to go full time. The good news is I know without a doubt I will achieve my goal because of your excellent course. That was money well spent and I would recommend your course to anyone! — Craig Colona
Hello;
A very long time ago, I graduated from an outfit known as “The School of Modern Photography,” located in Little Falls, NJ. This was a classic school, home study with a residency requirement. (The school has since closed ... too expensive to operate). I found that school to be a helluva springboard to a freelance career, and followed it to become a freelance photojournalist.
One of the instructors at the school was Peter Gowland, at the time one of the most famous and most respected glamour photographers in the world. (I still have his class instructional literature and one of his swipe files). Mr. Gowland taught me, along with his photography, a lasting rule to work with: “Always pursue excellence ... and never stop dreaming and planning for success.”
Over the years I had become so conditioned to freelance stock picture selling that when Darlene convinced me to think about changing over to portraiture and wedding photography I wondered whether or not I could adapt to it as the basis of a new career.
So, a few months ago, when we spotted your ad in “Nature Photographer” magazine, Darlene said: “This might be a way to ease us back into a more personalized way of making a living ... send for the free booklet.” (Darlene is a feisty little five foot tall lady who knows how to push my buttons).
I sent for your booklet, then we bought your package, and it’s working out. Just wanted to thank you for all the information you put in those manuals. I can only guess at the number of hours you guys must have spent sitting at the computer staring at the screen and trying to come up with just the right words to goose your customers into taking some form of action. (Almost twenty years ago, I wrote and sold a little science fiction book ... spent lotsa hours writing that thing. In the end it was rewarding. But, I really labored. I know what you must have gone through).
We like the personalized, natural style aspect of portraiture. Interacting with people is fun, and feels better to me than constantly being on the road chasing story ideas, setting up interviews, shooting roll after roll of transparencies and coming back home to find the time needed to write the articles. Writers and photojournalists, as a whole, do not make lots of money. Three article sales a month nets me about $42,000 a year, after all that work.
I’m looking forward to working less at a more relaxed occupation that really does have a potential of netting more money per year.
So, thanks, Jeff and Pam, for devising these manuals and the system you describe in them.
Darlene and I hope to meet you in person one of these days.
Sincerely, Ed and Darlene Chaffin
Hi Pam & Jeff,
Thank you for a job well done, you both have been wonderfully. Thanks to you I am well on my way to achieving a lifetime dream. — Thanks, Craig
Jeff and Pam,
Re: Your certificate of completion I have studied and am now applying your NYNP COURSE. While doing this I have been shooting various civic activities in the little town where I live; also other nearby communities. I received a certificate of appreciation from our city council.
I am the official photographer for various social and professional organizations of which my wife and I are members and have received awards from one of these. I have been published about 5 or 6 times in the Express News (scenic shots) and in two trade journals. (None of the foregoing has led to moneymaking business, but is a step forward.)
Since taking your course I have shot two weddings, one as a gift and actually was paid for the other — which is your fault I would have never charged before NYNP, but my people photos are now better than ever and merit payment I now have an album which has helped enhance my status as a potential pro.
My wife and I are retired and travel a lot Don’t know how much business we will do, but will do some. Keep up your business and your newsletters; I learn something from each one. (And at 70 years old I thought I knew a lot about this photo business.) — Sincerely, Conrad Houser
Other courses have given me boring detail about my camera — your course has given me the tools to actually make money at something I love. We offer 3–4 sessions on a weekend and are filling those sessions when we offer them. — Tim Wuth
I’ve completed your Course and I have to comment on the high quality presentation of the material.
I found your course Manuals to be filled-to-the-brim with excellent training and development instruction! The organization of the Material and excellent teaching & coaching by Pam are A+ excellent! Jeff’s tips and motivational comments are superb; as well as the priceless “tricks of the trade” marketing guide to build a Performance business.
I feel I’ve made a quantum leap to the next level. — Thanks for everything! Jeff Buttars
It’s the coolest feeling in the world when someone writes me a check for taking pictures. Something I love doing. You guys are great — thanks for all you do. — Bob Richards
Fantastic! Thorough! Covers the “how to” in the kind of detail I need. Business management, marketing — it’s so complete. And it’s both fun and inspiring!
NYIP (New York Institute of Photography) really good on photography basics, but the critiques were deflating and phone help was useless. College classes not as good as NYI (New York Institute of Photography). Teachers always seemed to resent teaching. None had the practical up-to-date business management of yours.
I believe your course will change my life! I had been wondering what to do with myself since continuing to teach horseback riding full time was too physically demanding, as was the idea of hitting the art fair circuit with my welding projects.
Because I have often longed for a career using my camera, but just couldn’t figure out how — your course has been perfect. People I have met in person — camera store employees, other photographers, classroom teachers have all been reluctant to part with their knowledge!
Newsletter — It’s fun personal, and so informative. Inspiring motivating — oh yes! —Sara Goodnick
The course you and Jeff put together is the best $ I have ever spent and the newsletters are invaluable. Your only problem is not charging enough (heard than one before Jeff? — Ha Ha) — Jerry
...[your course] is exactly what I was looking for and truly is an answer to 2 years of prayer— Sheila Bell
I wanted to thank you for creating the photography school. The kit that I ordered is for my first paying client. It would have never been possible if I would have just gone out and tried it myself. I wouldn’t have known anything about marketing and therefore, probably not gotten any work. But thanks to you, I now have the tools I need to succeed. I can’t thank you enough!!!!!!! — Greg Hart
For anyone who is considering the possibility of getting a business going with photography, Jeff and Pam’s course is an excellent choice. They present real people viewpoints. Their business experience and knowledge is firsthand. This is not complicated stuff, but you do have to want to learn. I highly recommend this course. It is worth every penny. — Best, Dave Worthen
Dear Pam and Jeff,
I have been shooting pictures as an avocation for over 40 years (I am 63 years old).
Occasionally, I used photographic techniques as part of my job. I even published a paper on some of the techniques I developed.
I had a long and successful career as an engineer/analyst in government and industry. About three years ago, I was laid off from a major defense contractor as part of a corporate-wide “downsizing” involving over 10,000 full and part time workers. A co-worker in the same boat as me found out that there was a benefit (law?) which our ex-employer did not tell us about which provided for “retraining” for those who requested it. I applied for this training and selected New York Institute of Photography and subsequently completed the course. I also attended the Nikon School of Photography one-day seminar, courtesy of my old employer. My reasoning was that I could use photography as an adjunct to my retirement. I took this training while working for a small electronics firm from which I, along with most of the other employees, was laid off.
Your ad in a number of photography magazines attracted my attention. I sent for the course and subsequently completed it. What struck me about the material was that it provided training in a completely integrated photographic business. Even better, it fit in with my plans to use such a business as a supplement to my retirement and (when I get it) my social security. The materials are profusely illustrated with examples of Pam’s work. NYIP (New York Institute of Photography) did not provide this sort of training and examples. While very good, NYIP (New York Institute of Photography) was a “shotgun” approach, as opposed to your “rifle” approach. (In fairness to NYIP [New York Institute of Photography], I also took their optional, extra, wedding unit which did focus on shooting weddings, but very limited business information.)
So far, the people who have seen my work at friends’ and relatives’ homes like it and have come “out of the wood work”, as Jeff would put it.
For me, and for my specific plans, Not Your Normal School of Photography is exactly what I need to fulfill my plans. Thank you, Pam and Jeff. — Russ Meyers
Dear Pam and Jeff,
I wanted to thank you for all of your tremendous help and dedication in ensuring that I could learn and APPLY all the information in your course. The course is great at explaining in simple understandable terms how to set up the studio and lighting. But even more importantly, it is GREAT at showing you how to pose and ideas on how to handle people, get them to relax and get great natural pictures.
I couldn't believe my eyes the first time I set up and did the test photos, even. My daughter was in her grubby jeans and a sweatshirt, dirty hair all messed up, and she still looked great in the shots I took. The parents drool and goo over the prints of their children... I love the rave reviews, and know it is as much because of this course as of anything else.... You are my “secret weapon” for great shots. Thank you. You have consistently been available when needed and really care about your students' success. It is much appreciated. — Sincerely, Jeanette Fenton
Dear Pam and Jeff,
Thank You. I ordered a deluxe package last week and received it today.
WOW, and thank you is all I can say. I have to say that I am totally impressed. I can see why people come back for more and talk so high about Pam’s photo sessions. My family and I decided to move, so my business is on hold for now, until we get there.
I do know that when I get to Arizona, I do not have to look for a job since I will be ready to start my own dream business thanks to Jeff and Pam Farr. — Mike Oprescu
YOU GUYS! I’m making more money with my photography than I ever thought possible! I am averaging $459.00 per session and more of course for weddings. LAST MONTH, THANKS TO YOUR INCREDIBLE MARKETING MANIAC AND PAM’S PHOTO SESSION PLANS, ETC. I MADE MORE THAN I MADE ALL LAST YEAR!!!!! My phone rings constantly with referrals and I’m happier than I could ever imagine! Being a photographer is so much fun, but finally knowing how to market myself has helped so much. It’s weird because I knew I could take photographs, but so what... If you don’t know how to market yourself you’re just a frustrated photographer. I’m living the best of two worlds. I’m doing what I love and my business is growing bigger and better every month.
There is an old saying... YOU DON’T HAVE TO CONTINUE BEHAVING THE WAY YOU HAVE BEHAVED JUST BECAUSE YOU ALWAYS HAVE...
Best to both of you. — Your photographer friend, Michael Rousch
P.S. The instant marketing power pack GOLD EDITION is worth its weight in “GOLD.” It’s saved me hundreds of hours! Thanks again and HAPPY TRAILS.
Dear Pam and Jeff,
I have studied through your deluxe Not Your Normal School of Photography course and I have started my own photography business. Today, the newsletter arrived with the application form for a certificate of completion. Such a deal! Send me one.
You have my permission to use my testimonial...
This year, I retired from the California Highway Patrol after 30 years of service. I was looking to do something during my retirement years that I really enjoy and something which would supplement my fixed income. I love photography. I began by attending local camera club meetings and taking Macintosh computer classes through our local adult education school. At a meeting, I was given a copy of PC Photo magazine by one of the “old timers” who was into digital imaging (he specializes in old photo restoration). I came across your ad — the part that piqued my interest was, “Traditional or digital; full or part time — be open only when you want to.”
Those who know me know that I do some thorough research into things that interest me. I’ve been asked what I used as an information basis for staffing a photography business. When I tell them that I used Not Your Normal School of Photography, their response is, “it figures.” What! Am I NOT NORMAL??? {A great compliment).
The swipe files, the marketing courses and the newsletter. Those are the things that have helped me most. I’ve been asked, “Where did you come up with that great pose?“ I show them Pam’s swipe file. And as they look through the file, I am sometimes asked, “Can we try that one too.” My usual response is, “Sure, that one only costs $700!” ... only kidding!
The marketing has been extremely helpful in allowing me to clarify for myself the direction in which I am guiding this business. The newsletters provide a continued update of the course materials, and I appreciate the encouragement they provide.
I’ve recommended your course to two others who are entering the field of photography. One is a photography student in school, and the other is looking toward photography as an avocation. You are like “family,” and I wish you continued success. — Sincerely, Richard Nickoloff
Thank you for sending the info requested, and yes, of course you may use my words.
I just can't find the right adjectives to describe how excited I am to actually be able to do something I have always wanted to do. As I have said before, I am a retired nurse (a very young one I might add) and I have seen too much of the corporate world in the medical industry. I have a positive attitude to make this work, to make extra money to compliment my lifestyle by having my own business. I guess I will be one of those gals who change careers midstream. I WILL BE one of your success stories! — Judy Gifford
Pam,
I really enjoyed visiting with you by phone this afternoon...
After our conversation, I thought I would write down my thoughts about NYNP (Not Your Normal School of Photography).
I picked up a camera when I was 15 years old and have been shooting ever since. I’m 48 now and, after years as a newspaper editor and photographer, I am finally pursuing what I love the most; full-time photography.
I have to admit I was skeptical (journalists take Skepticism 101 in college) about the “Make $2970 in a weekend...” ad I saw in Shutterbug so it took a leap of faith for me to order the course. But I did, and, on arrival, I promptly thumbed through it and put it on the shelf for about a month.
When I finally committed to study the material, my attitude changed. My skepticism receded enough that I could entertain the notion of building a good business. And, the more I read, the more I became convinced I could be successful at portraiture photography. Your clear, concise instruction on technique and Jeff’s wonderful candor about marketing helped me hurdle the greatest obstacle I had to success... my own “stinking” thinking.
I assembled a bare bones studio setup, solicited friends and neighbors for practice sessions and started shooting. My friends and neighbors have nominated me for sainthood (they loved the photos and the style) and even I was a bit impressed. (I tend to be my own harshest critic.)
This past weekend I shot my first “for pay” session, a young man graduating from high school who brought Mom with him. Everything you wrote about their nerves was true but after a few minutes of the “Pam Farr treatment” everyone relaxed and we had a great time. I attached one of the “fun” photos and the rest are as good or better.
Thanks again for the best course on becoming successful in this business. — John Ater
Far surpassed anything I learned in the NYI (New York Institute of Photography) course — Dennis Fitser
First of all, I’ll let you know I’m just absolutely thrilled with the last three months since I’ve gotten your program. Just as a little testimony, my business has increased, oh gosh, I can’t even say how much — it’s just unbelievable. The referrals alone are incredible. I’m getting 3–4 referrals a day. And I just want to say thank you. This is just awesome.— Mike Rousch
I want to thank you for your, “Not Your Normal” photography course. I recently completed my first pro-shoot with my children, their families and pets. Out of 168 pictures taken, there were only two or three pictures that were not usable. Pretty good for the first time!
Thanks to your instructions and Pam’s, “Set it and Forget It”, lighting techniques , it is very easy to get professional photographs. The volumes of photos in the Swipe Files really bring out the best in people. My kids had a ball going through them and picking out the poses they wanted to do. The entire session lasted for about three hours.
Again I wish to thank you for the excellent course of instruction and for the help that both of you have given to me during our telephone conversations.
Photographically yours, Donald Reed
P.S. To anyone considering Jeff and Pam Farr’s “Not Your Normal” photography course! This photography course is well planned and laid out. The instructions are simple to follow with explanations that are easy to understand. Anyone can easily utilize the concepts of the course to produce top quality photographs and get paid for doing so. And the Help that Jeff and Pam give you over the phone is excellent. CHECK IT OUT FOR YOUR SELF. I think you will be quite surprised as I was.
They all laughed when I said I was going to create photographs, but oh!, when they seen the proofs.
Ok, seriously, no one laughed, but here’s my story. Actually, I’ve been photographing most everything for over 20 years as a hobby. I do it because I love it. It never really occurred to me that it could be my main occupation.
I had seen the ads in Shutterbug magazine for a long time, and decided to see what was up with this “great idea.” I did like the ideas presented in the introduction book I received from the advertisement. Who wouldn’t? Do what you love, and get paid for it. It was nice to see a “can do” possibility in a “can’t do” world.
I explored the options offered by correspondence schools at the same time. They all wanted to teach me how to use a camera but not a lot of how to make it pay! The world is full of starving artists and I don’t care to be one of them.
At the same time, I happened to meet a photographer I had not spoke to in many years. This fellow owned a studio and had been at it for 30 years, successfully. As we spoke, he told me that the equipment, location, and experience were something to develop as you grow a business but the number one thing is marketing!
At first I was a little reluctant to invest the money, but I can tell you that I’m glad I did. The marketing ideas are excellent, and the ongoing support through the newsletter keeps the idea factory going! The Not Your Normal School of Photography has given me the confidence to begin with a working system. I may change some things later, but the fact is that it was a jump start to starting a photography business. I am not full time, but I have begun. I have a plan and I will enjoy the journey.
Thanks, Tim Summach
Your session kits are great. Beautiful presentation for clients. I’m getting WOW’s. In fact, after my last session, the wife contacted me for another session doing boudoir as a present for her husband. — Steve
I took the NYIP (New York Institute of Photography) course. It is very good general course — a little bit of all phases of photography, while NYN (Not Your Normal School of Photography) is focused on a complete system of marketing and photography. — Russ Meyers
Hello Jeff and Pam,
Well, I was absolutely amazed when I saw the size of the two boxes you sent me.
Upon opening them, I was even more surprised to see the volume of information you so graciously provided. After settling into my chair, boxes surrounding my feet, I became totally immersed for hours while reading your down to earth, inspirational and motivational words. It wasn’t long before I realized what I had in my hands — a terrific blue print for starting my own long sought after business in photography.
Thanks for doing what you’re doing and please keep doing it! — Steve Lyons
We shot a wedding and our clients were ecstatic with how the pictures turned out. We used a few of Pam’s ideas, and well, we made over our estimate and even some of the guests bought some prints. This also resulted in some testimonials.
Thank you, Thank you, Thank you for offering your course to us!!! It’s people like you that help people like us that makes it possible for dreams to come true. May you be blessed beyond what you ever imagine!
Most Sincerely, Paul & Suzanne Swan
I have long been photographing people. I did a lot of this in high school and college and on several trips to other countries. I had no idea how to set up a studio or even what equipment I needed. The poses are very, very helpful, too. It allowed me to leap from ordinary photos to fun poses — something I doubt I could have done without the course. The marketing info has been critical to me as well — I wouldn’t have a business at all without it. There is no way I would be doing this at all without your course. It not only gave me all the details and specifics, but also gave me the confidence. — Jenni Linder
Hi Jeff and Pam,
Just so you guys know, I loved the first course. I am graduating with a B.S. in Marketing this June and I am getting my certificate from NYIP (New York Institute of Photography) and your course has provided me with more helpful information on how to get started on my own than both of the others.
Thanks so much. I am planning on getting lighting equipment and session packages from you guys too. You’re so helpful.
Until next time, photographically yours, LeeAnn Kline
Jeff and Pam,
I realized after reading through the course materials that testimonials probably should come after everything in the course has been done and the business is up and running. But I am so impressed I just had to write sooner.
I have been in the information publishing business for a few years now, focusing primarily on the instructional video market. In the process, I have read a lot of materials from various sources on everything from creating the business, to marketing, and day to day operations. In fact, part of the reason I originally enrolled with your course was to investigate your business model. The other 80% was like everyone else — learn how to build a successful photography business like both of you have done. I now know I can do it too.
I knew you were doing something right, since I had seen your ads everywhere for quite a while now. Ads like that are’'t repeated if they aren’t pulling (working). That told me you had a product (information) that was worth something.
Although your brochure clearly warned me, I was somewhat overwhelmed by your packages when they arrived.
As I carefully opened them and read through the instructions, I was pleasantly reassured that it was first of all understandable, was a reasonable business proposition (not a get rich quick scheme), and was repeatable by folks like me. That’s not an easy feat to do these days with rising costs and shrinking consumer attention spans.
Your materials are some of the best I have seen and make it simple for anyone to follow your instructions. The way you constantly remind us to keep it simple and not get bogged down in the technical details is refreshing to see. It has helped me go from hobby shooter to someone now beginning to arrange for paid sessions, instead of the free photos I was giving away. I don't believe I would have had the confidence without your help.
As if that wasn’t enough, I called for more information on lighting and recently placed an order for a few supplies from you. They were shipped quickly, and packed very professionally. Every time I try something new with you impress me even more.
Gotta go now. I have another order to place..,
Once again, Jeff and Pam..... THANKS! — Steve Howard
Dear Jeff and Pam,
Just wanted to let you know how very impressed I am with your Not Your Normal Photography Course! It exceeded my expectations in every way!
Over the past 25 years, as a senior executive in the mortgage banking industry, I’ve had the opportunity to analyze literally hundreds of “self-employed” businesses and “business opportunities.” In all but a very few cases, the “business-owners” were, in reality, “owned by the business”! Big bucks, hardly ever... Big headaches, almost always!
Even at the risk of being “tagged” a “dream-chaser”, I’ve personally not only looked at, but even participated in more then several home-based “business opportunities” over the years.
You know the “Rest of the Story...” — except for the part about finding and taking action on (ORDERING) your Not Your Normal Photography Course!
For anyone with either an active interest in, or a passion for photography, who also understands that success in any endeavor is not only about “doing the right things,” but also about “doing the things right” your course is the “near perfect”, highly duplicatable path that will allow them to transform that active interest or burning passion into a fun and profitable business!
We all know that anyone who makes the decision to take yet another “first step” in re-inventing their future — to take action, follow their dreams, and invest in a home study course, has also made the decision to dance with both the “possibility” of success, and — the “risk” of failure.
So often, when what we expect is a “live band” — what we end up with is just another “rewind” of high-priced, over-promised and under-developed material — just another typical “pie in the sky” scheme, laced with the artificially sweetened promises of little effort, instant success and fabulous fortunes. (A “fictional-franchise” of the expensive sort!)
So. . . that “dream” evaporates, we hide the purchased materials on the floor of the closet (next to the others!), guard the door, (hoping the wife won’t find it. . . these kind of “explanations” are never fun!), re-enter the rut of the 9–5 “trading hours for dollars” JOB world, eventually forgive ourselves for the foolish waste of time and money, and still ... knowing that somewhere out there — there is a way — we keep on looking...
Because we know that finding is always about refusing to stop looking!
Without a doubt, because what your course is “about” is so “on target” in it’s objectives (developing a home-based business that is both fun and profitable), so masterfully designed in the architecture of it’s organization (the course notebooks endure as easy-access references-resources”), so powerful in the high-protein level of it’s content (concise and timely), and, — so easy to follow, easy to understand, and easy to put into action — anyone searching for a way to ignite their passion for photography into the bonfire of a profitable business — will know without hesitation — what to do about it...(TAKE ACTION and ORDER IT TODAY)!
There’s no need to keep on looking — when it’s time to start cooking!
Your course is a complete “Recipe for Success” — with all the right ingredients!
Thanks for sharing you knowledge and experience, passion, purpose, and path to a very profitable business with all who choose to figure out “what it’s really about”! It’s obvious that it “comes from the heart”!
Best regards, Ric Bauer
I’m so glad I took your course and I am recommending it to all my friends in photography.
I looked at the New York Photography Institute course and others and yours had the most practical information and tons of useable, real-world tips to make real dollars. (You can use this as another testimonial if you want.)
I just talked to a guy at my photo processor shop who says he’s a portrait photographer and when I asked to see some of his work he said he was still working on his lighting setup and getting everything right technically. When I asked him if he was photographing people yet he just muttered something about having everything correctly in place first. Then I whipped out my latest order of photos and showed him my work and he just stared at me with undisguised contempt. Well, anyway, just touching base and will send you a couple of pix from my latest baby shoot when I’ve completed fixing them in Photoshop. The balloons work great, but blowing bubbles and getting them on film before they pop is another trick I’m still working on. — Chris Larson
The support from the newsletters matter a lot. I try to keep track of them and put them in a binder when I can. Sometimes I will take a highlighter and mark the items I find useful. Jeff’s product tests are outstanding. — Lisa Lange
Pam and Jeff, I have just finished your course and I loved it! It is so packed full of information I can’t wait to use some of the marketing materials — in fact, I’ve already started! Not to mention the photos I have learned to take. I love them and so do my clients! I know with the knowledge I now have in front of me I can have a thriving business thanks to the two of you! — Rose Walche
I recently shot a family reunion of 22 people. The orders were great, but the joy the photos brought to them was most meaningful to me. Everyone I have photographed has been really pleased.
I thought I knew a lot about marketing, but your course gave me so many new tools and techniques I don’t know if I will ever be able to use them all. I love the photo course, too. There is always something more to be learned. — Marcy Reese
Not Your Normal photography is the best. The best at teaching a new way to photograph people, the best in marketing information, the best newsletter for your members. I said it earlier, I wish I had taken advantage of NYN long ago. At first you think you spent a lot of money for the course and membership. Then as you learn and study, you understand that it is not money spent, but an investment for your future. — Joe Johnson
Excellent! Very Comprehensive, way better than NYIP (New York Institute of Photography). — Dave Hartcorn