More Info...
Course Catalog — complete list of NYN Photo School courses
Free 6-Day Business Of Photography E-Course Table of Contents — introduction to the business of photography
FAQs — Q&A
Testimonials — what our students say
Enroll — choose a course, tuition options, and enroll!
Testimonials
BBB accredited and A+ rated
~ Testimonials Page 2 ~
Here’s what our students are saying about the Not Your Normal Photography® course!
I don’t think I would have started a studio without your course. It was my dream, but I didn’t know how to get started. I took two semesters of photography school. You have taught me so much more. You have told me everything I need to know about the equipment, the lights, the props. I know just what to do. — Julie Wilderman
I enrolled in the NY Institute of Photography and never finished it. It was was dry and boring. You offer the things we need to get our businesses off the ground. — Kathy White
Your course offered a great deal of help on starting a successful photography company. Within weeks of receiving your course, I put several of your ideas into action and set up a series of photo shoots that netted me over $1,000. — Kassandra Beyer
I almost feel guilty when I’m doing photography, because I feel I’m having toooooo much fun. Course is very complete. There is NO comparison!!! None whatsoever — price or information. I wish I had gotten your first and I would have saved myself a lot of time and money. — Carol M. Maynard
I am amazed at how exciting this course has been for me. You have packed so many tools to use in this course. At first I thought I would be overwhelmed, but I found myself not being able to put it down! Many nights I would retire for bed, then find myself getting back up to read the material again. Jeff, you have a gift for writing, and Pam you have a gift of making art!
Just an update of where I am...I am ready to start charging for my time! I will be doing the mailouts within a couple of weeks and I have 4 stores that are willing to display my work. I’ve even had a large pet store asking me to set up for Holiday/Seasonal work (or do that on a full time basis) in a corner of his store. I walked in a showed the G.M. some of my work and he offered me the job on the spot. Jeff, as I told you before, I’ve never picked up any camera equipment prior to this course...I must be doing something right! A young retired R.N. goes professional photographer. Wow! — Thanks for everything, Judy Gifford
Jeff and Pam, I finished my course a few weeks ago. Awesome!!! I love having the opportunity for a turn key situation. I have booked the first few sessions and am finishing up my marketing material. As soon as I get finished with the first sessions and work out the details with print management at Millers I will be able to turn on the marketing machine. Cool! The marketing info has been most helpful to me.
Anyway, thanks a million, the service you provide has been top notch and the info worth every penny!!!! — Tim O'Neill
Thank you! We are just about ready to launch our photography business! I am so excited. We have done several “practice” sessions with family members and their family and everyone is please with the results. The photo developer even made us sign some sort of form because when he developed the shots they looked so professional he thought we stole them! What more of a compliment can we get? Thanks again for your support! — Stacey Carlson
Dear Jeff & Pam, I was skeptical at first. 'Just another hyped- up home based business', or so I thought. I've spent thousands over the last 18 years trying my hand at various "businesses". Not one, nada, zip... have delivered on a business model and marketing plan so complete, until I discovered yours. I now see myself turning my love of photography into a profitable venture. Thank you! — Phil Gagnon
I really enjoyed taking the course. Every time I picked up one of your books, I couldn’t stop reading them. It became somewhat of an addiction that I couldn’t let do of. It was like an emotional charge of excitement. I don’t think that I have been so excited about anything else as I have with this course. Again thanks of working with me on continuing, and finishing your course. — John Thompson
You are always there for us when we need help, thank you! — Lyudmila and David Wilson
Dear Pam and Jeff,
In September of 2002,1 decided to buy myself a birthday present. I bought your Deluxe Package Photography course. Although this was a pricey indulgence, I did it with my husband's blessing (and as it has turned out. God's blessing too!) I have kicked around me “own my own business” idea for several years now, but my problem was which of my creative talents to use? I finally chose photography because it was something I could teach my daughter as she grows (she’'s 7). I wanted her to grow up knowing hard work, nurturing something she loves and (best of all) reaping the rewards of her efforts. What I didn't count on was the fun and enthusiasm I have found in this creative outlet and very decent $$$! What I bought from you was knowledge from your mistakes, tidbits from other course members, but most importantly a slug of self-confidence! I actually invested in me! I felt obligated and motivated to make this work because of the money I had spent on the course.
The newsletters are really wonderful too! They seem to always come when I begin to run out of steam. They are packed with time sensitive information, creative ideas and technical support. Even my photographically illiterate husband gets excited when they arrive! (I wonder if he muses I'll make it big so he can retire early?)
I really admire the fact that you two have hashed out what matters to you as a team and have gone at it with full force. There comes a time that hard working people can't work harder, they must work SMARTER. This is where is it obvious you guys have mapped out a nice balance of work and play. What does success matter if you are miserable? I am including a quote from Sister Teresa -I think you'll find it words to live by...although it appears you already are! — Thanks for everything! Laura McNeely
THE FINAL ANALYSIS by Sister Teresa
People are often unreasonable, illogical and self-centered;
Forgive them anyway.
If you are kind, people may accuse you of selfish, ulterior motives;
Be kind anyway.
If you are successful, you will win some false friends and some true enemies;
Succeed anyway.
If you are honest and frank, people may cheat you;
Be honest and frank anyway.
What you spend years building, someone may destroy overnight;
Build anyway.
If you find serenity and happiness, they may be jealous;
Be happy anyway.
The good you do today, people will often forget tomorrow;
Do good anyway.
Give the world the best that you have, and it may never be enough;
Give the world the best you've got anyway.
You see, in the final analysis, it is all between you and God;
It was never between you and them anyway.
*** update
Word of mouth is spreading like wildfire — everyone has been very happy with my unique style and have complimented the fact that they laughed and really had fun!...It is a well thought through and organized course. The refreshing part is there are thought provoking sections as well as “do it this way if you don’t have a clue” sections. It is a dose of self confidence in a box!...The only way it could be better is if Pam and Jeff moved in with you for 30 days!...I have wanted to own my own business for years. I wanted to raise my daughter in an atmosphere I could control and teach her business and people skills. (As a dental hygienist, this was impossible). NYN course gave me the specific details I needed, but more importantly, it gave me the confidence and commitment I needed to proceed. The newsletters continue to give me the ideas and benefits of tried accomplishments of many. It has definitely changed my life — and I ’d say for the better! — Laura
Hi Jeff
WOW!!!! I've almost finished the entire course first time. I started highlighting in yellow to help going back the second time. The pages are almost all yellow. Tons of good stuff. I've started lists as to what I need to do.
One for marketing-fishing-farming etc. I have lined up a couple of practice photo sessions. Old folks, kids, cats moms and dads, kids etc. I’m studying the swipe files for poses to use. I have the kids working on gathering some props. Oldest granddaughter is helping with forms etc.
Marketing-Just started mentioning to people that I'm a photographer. “What interesting responses” and they have all been good. I've told them that I specialize in natural family portraits. The biggest response has been “I need to have that done” Of course my response has been. “Would you like me to send you one of my information packs” The answer has been the same each time.“Yes.”
I drive a jeep Wrangler and had Photographer written in Vinyl across the top of the Windshield and on the sides Corby Davis Photography with the phone number on the side. (Took your advice and will use the name Corby Davis Photography or Corbys Natural Photography.) I’ve been asked by parents to photograph there kids at little league games, hockey, pet owner with golden lab. I love the outdoors and will probably include some of that in my really fun side of photography. I'm really going to try and shoot for the higher end customer. $895 Sessions. Can’t get to the top if you don't shoot for it.
I could go on for another ten paragraphs. The point is I wanted to let you know that I’m excited and wish I would have found this 20 years ago. It’s not just the information in your course it's how you have written it. When I was half way I started feeling like you and Pam were friends.— Thanks, Corby Davis - Photographer
Definitely more personal and updated than NYIP (and cheaper). Working for a midwife for 7 years got me started in pregnancy photography which naturally led to babies, kids and families. I always had fun with my clients and they we very happy with their photos. The only problem was my lack of confidence when it came to charging them. I knew my pictures were worth more than I was charging but somehow every time the money issue came up I’d cringe and quote some ridiculously low price. After reading through your entire course I just started “faking it” and charging what other photographers charged. Now I am gaining confidence and making money and my clients seem even happier than before. Thank you so much! — Whitney O'Friel
When I first came across your ad, I was interested in what you had to offer because I was trying to better my photo skills. When I received your info packet It was chocked full of information but I couldn’t afford the price of your course so I placed the packet on my living room stand next to my magazines. For some reason something kept drawing me back to that envelope so I again picked it up and reread it in it’s entirety. I finally convinced myself to go for it and I can honestly to this day tell you I am glad I did.
Out of all the courses I’ve taken in the past this course out beats them all 100%. It’s loaded with so much information and on top of that Pam and Jeff make themselves available to help you and let you know your not in it alone your pretty much on auto pilot with their marketing manual. I want to thank you from the bottom of my heart. You have definitely motivated me and even jumped start my photo biz.
By the way, your right, it’s not the technical skills that matters it’s your marketing. — Cameron Richards
I would spend everything I’ve spent on various courses over the years for the Not Your Normal School of Photography and still think it was a bargain — and believe me, that’s thousands of dollars. This is the most awesome assembly of information I’ve ever seen. Not sure if it’s because Jeff and Pam have written as if they’re talking to you, or if my mind was open to receive the information, or a combination of both. But it was worth every penny and lots more. Speaking of Pam and Jeff — I’ve spoken to both of them on the phone and they are real people with real personalities. They mean what they say about “giving back” and having the good fortune to do so. Sharing, caring people. They tell it like it is — and like it isn’t — and save you a bundle of time, energy and money in the process by preventing you from making mistakes they’ve already made and learned from.— Maria Morse
In 20 years of ordering educational courses and business offers, the photographic course offered by the Farrs is the only one that I have received that is as complete and informative “as advertised.” I would highly recommend this course to anyone considering photography as a profession — or simply to anyone who would just like to take better photographs. — Lana Lorenzen
I am really enjoying the course, I am just finishing Part 3&4 “Conducting Sessions Etc.” It is like a good novel, I have a hard time putting it down at night! — John Bryan
Hi Pam & Jeff, Well, Shutter Button is a tentative name, but survey says it’s lookin’ good. We’ll see how it goes. Pam THANK YOU 1,000,000 times for saving me lot’s of money on the lights! They all work great as you can see by the photo. That first session was FUN!
The grandparents were there and half way through Grandma patted me on the back after it took a long time to get the toddler just-right and said “You are so good”! WOW what a feeling and the first session! Granpa was saying “I ain’t havin’ my picture took”, then next thing we knew (he saw how much fun we were having) he had gone home, put on a nice shirt and we got some good shots of them too!
So, I have learned that this NYN thing is WAY more than just making money. It’s more about how happy we can make people when we bring them together and provide such a personal package for them! Pam I begged them not to pay me because it was the first time, but Granpa said he would kick my ass if I didn’t take $50, and if you saw this guy, you would take it too! So I did.
OK Jeff? it’s your turn. As far as marketing goes, the family I shot first, when I gave the dad the photos (he also works where I do) he was so proud he showed them all over at work. Within an hour I was getting DO ME, DO ME! That shows me the power of photography as advertisement! So now I have 6 families waiting on me! That’s another thing I like about this NYN thing, they are waiting on me! I’m going to work out a special deal (until a certain date) with the companies employees where I can make a little profit and get some great experience. Then it’s going to be high end from there.
THANK YOU both for the wonderful course you have put together. It has definitely changed the course of my life in the right direction! I’ve spent 25 years (about like old Abe) looking for the way and THIS IS IT! Keep up the good work and keep that great newsletter coming!— Thank You, Tom Harper
Hi Pam and Jeff, I received the letters and frames you sent. Wow! you must have been in a good mood. Thanks so much for the past letters, I’ll love catching up on all the news and tips. You guys are great. Who would think that quiet shy Bob could shoot a wedding, or run a session in my home using my planning sheet for the session. It went like clock work. And come on, $400 an hour, I trained for 4 years to be a cardiac nurse, and I make $19 an hour doing that. Lets do the math, which should I stay with, and which one do I love doing. I know it will take time to build a client base, but I feel like we are on our way.
Thanks so much, you guys keep lifting us up out here in the trenches. You make me believe I can really do this. — Bob Richards
I just love your newsletter and look forward to every issue. It’s funny, witty, informative and down to earth nuts and bolts how to do it. Thanks for the constant motivation. — Glenn Golden
I am excited about the Not Your Normal photography course. Every aspect of the business is described in detail. I plan to retire from my “day job” at the school board. Pam and Jeff, you’ve been so helpful. I am quite certain if I have further questions you will be right there to help me. —Norma Engel
Looks like I’m on a good start. Thanks again for your help. Your books are really easy to understand and down to earth and you didn’t make me feel like an idiot through your letters and phone call. —Greg Theis
I learned more from Pam’s photo course in one day, than from all the “techies” I’ve talked to in the last ten years.— Michael Gill
Thank you so much for sending me the newsletters. If you remember I am the forty-five year old man who made custom furniture and owned my own ready to finish furniture store, but unfortunately due to changes in the market and increased competition from large chain stores I was “forced out.” I am finishing up the Automatic Marketing Section as I write. I have begun a portfolio using a black background and my first pics were “stellar.” All the men at the Walgreens 1 hr. photo where I took them to be processed were crazy about them. Again, thanks and count me in as one of your most satisfied members. — Brad Kurtz
I am very impressed by your Photo Course. I have been shooting since 1989 and am excited about using the Not Your Normal Style of posing. This is something I can do in my small studio. My area of operation has always been a hindrance in the past. I already have many props to use. I’m a little late getting started as I still work part time. I’m confident that this course will push me over into full time photography. — Kelly Schulze
Dear Pam and Jeff,
I bought the Deluxe Photography Course from you. I wanted to give you a quick update on my progress.
I started shooting family and friends to build a portfolio. As more and more people saw my work, I was able to begin charging a larger fee for my services.
Everyone loved the work—how natural everyone looked. I was able to do work with new borns, young children, teenagers, adults, seniors, and pets. I was elated when I was finally doing enough work that 1 could afford to buy my supplies in bulk.
I was able to have my work seen by a local book publisher. A project that he had in production had run into a snag. A cookbook needed a color photographic insert and the author in Atlanta could not afford the fees that were common for food photography. Though I had not done any food photography, I used the same techniques that I learned in your course and spent two days in Atlanta shooting food. The project was a success and the shots look great in the book.
Now for the best part. Due to the proof that I could take a good picture, I was able to put together a book deal for a book on pet photography. I have enclosed a copy of the book which came out today as a thank you for your course. When ever I set up my studio (about once a month) I have people asking if I will have time to do a session with them. When the studio is not set up people ask me when I will be setting up again so they can have their own session. This is working out just the way you have it written in your course.
So I learned all of the parts in the course that Pam talks about.
I certainly think your course is worth every penny you charge. Thanks for making your success available to others.
Sincerely, Bill Jayne
Hi Pam and Jeff, Just wanted to let you know how much I like your course. The “swipe” files are just what I need for inspiration, but the “general information” sheets make it absolutely TOP NOTCH! I have more confidence in my work thank to you folks. Again great work. — Ed Contempo
Your course is like a road map. It show you where you are and how to get to your desired destination. This is a trip worth taking. Thank you! — John Hedden
The Not Your Normal Photography course is great. It gets you ready to go out and start working tomorrow. Pam and Jeff are wonderful and willing to help you out in any way they can. — Clay Russell
Dear Jeff & Pam,
WOW! I’m very impressed with the photo course as well as the marketing ideas you offer. I’m still in the, process of absorbing the information but am confident about getting started.
I retired three years ago after a long ministry and professorship in a seminary on the west coast. Photography has been my primary hobby for many years. Your ideas open a way to work from time to time to earn the money to make trips which we would enjoy. We have a perfect spot for setting up the studio and look forward to it.
Thank you both for sharing yourselves in such a profound way. You have a wonderful gift for communicating so clearly.
Cordially, Taylor Williams Th.D. Pastor-Teacher Emeritus
Thank you so much for putting together this wonderful course. I’ve had it only for a short time but every chance I get I’m buried in it with joy — despite the usual business of preparing for the Christmas Holidays. So much of what your cover has been in my thoughts but didn’t quite know how to pursue especially in the marketing end of the business. Just allowing yourselves to be open to passing on to me this important info is a real blessing! Yesterday I gathered the 15–20 important 800 numbers and fax #s and made contact with these companies for catalogues and samples (mats). It would have taken months to gather the info you provided and the people I called were all pleasant despite being 2 weeks before Christmas.
I am so excited, can’t wait for the new year when I’ll have all my ducks in a row, Merry Christmas Pam and Jeff! — Bill and Sylvie-Anne Petrilla
Dear Pam and Jeff,
I would personally like to thank you for providing me with the opportunity to explore my entrepreneurial spirit as a photographer. The system is definitely worth the asking price and has good integrity within its format. The knowledge I obtained alone from the marketing materials is already paying off because in this business you definitely have to be a “big fish in a small pond.” Your system has also given me peace of mind too because I’m leaving the military soon and this proves there is life and more outside of the corps. Thank you for giving me the chance to help me help myself. — Respectfully, Fred Smith
I was very leery about ordering the ‘Not Your Normal Photography’ course in the beginning, but now I am glad I did. It’s been an invaluable resource! And the best part is that besides the manuals / material you get Pam and Jeff! They’ve both been great help. They always know me when I call and are always friendly, too — you never get the feeling that you’re interrupting something.
One of the “things” I’ve liked the most is the fact that, just like Pam, I’ve had no formal training. So when it came to setting up a light system, something I knew nothing about, Pam helped me find what I needed for what I was willing to spend, and the manual practically set it up for me with step by step instructions. And when may order was incorrect, Pam went the extra mile to get my replacements her in time for a big job I had planned. Than again for all your help!— Lynna Miller
I just wanted to say “thank you.” The course has become a “way in” for me. I have been a professional photographer for several years with a large company, but until I discovered the Not Your Normal school, I had no real plan on how to break out and have my own studio. It has taken me almost a year but I am on my own now, the displays are out, the InfoPaks are being sent and the popcorn is really starting to pop!
Thanks again for your solid support, even though I don’t call that much, I know you’re there. —Yours sincerely, Nic Aloiso
Pam and Jeff, taking the Not Your Normal Photography course was the greatest gift I ever gave to myself. It is not only educational, it is inspirational. It was like having the two of you sitting in my living room. I believe the master sent me the best teachers. I don’t think there is a better course available. I may never get rich being a photographer, but I will have a lot of fun trying and enjoying what you do is what really matters.
The greatest thing of all is being a member of your means having a network of friends to help you the rest of your life. Thanks — Nikki Vitt
I just wanted to let you both know how good of a job you did with the materials. I must admit to being impressed with both your attention to detail and the quality of your approach.— Bob Parsons
Bought the course for my daughter and me. She is working at a local restaurant and just had a new baby.
Was I ever surprised at the detail you guys went into to make sure we will have everything we need to succeed.
We were both totally pleased and hopefully get the system into gear as soon as her baby and her have a couple of months to adjust to their new life.
The marketing part of the course is dead on. Being in business for 22 years, I understand marketing and its importance. Thanks Pam and Jeff for a job well done!— Oscar
If it were not for Pam and Jeff’s school of Not Your Normal Photography, I don’t think I would have been able to achieve my dream of working from home around my children’s schedule. The course helped me to accelerate my skills and “open” my own studio from home. It also gave me confidence in myself and my work as a newcomer to break through my own insecurities. Pam and Jeff, thank you so much for helping make dream a reality!” — Angelique
I have thoroughly enjoyed the course and find it to be the most complete set of information I have ever run across. I took some pictures at Thanksgiving of my sisters children using Pam’s posing techniques. When I presented the pictures to my sister and mother, they were both speechless. They had never seen pictures like these from other photographers. I am convinced that I am indeed on the right course of action and I have you and Pam to thank for it. Thanks for making the course so complete and in depth. If aspiring photographers would just take the course and apply the principles (and take action), they could change their lives just as I an doing. — Thomas J. Tobin
I am so thrilled with my lighting. I took pictures over the weekend and took them in today for developing. I used the same white muslin backdrop I have always been using and I cannot believe the difference. Before my pictures were coming out with a gray background, now they are pure white. I have attached a picture of myself and my daughter to show you. I am so happy and so glad I have found you guys. Thank you so much for all your help. — Christina Moyer
Jeff & Pam, I just finished a “cluster” of 3 families. So that’s sort of a “heads up” for Deluxe Kits.
Also, I haven’t had a chance to tell you two how much I appreciate the course. We do extremely well in our clinic, but I wanted something to do on weekends (like I don’t have enough to do) so I decided to take the course.
You guys really do have some effort in this thing! I used to own a studio (what a drag THAT was!) but the course has allowed me to venture into photography again for fun (and profit). I can honestly say that anyone can make this work if they want to. It’s fun, profitable and very easy. So thanks a million for the fun and your continuing help and newsletters. — Blessings, Hugh and Andrea Smith
Pam and Jeff,
My name is Yvonne Young. I took your basic course and loved it! I had gone to school 8 months for photography, and come out of there having no idea what to do or where to start, so I decided to take your “basic” course after getting the yellow book. And I learned so much more and am now doing photos (even without my lighting) using mostly the black background. Looks so good and have gotten a lot of comments. I love your guys!
Your course is a complete and informative and is a wonderful guide for anyone getting starting out in the photography field. — Robert L. Wolff
Pam and Jeff,
Your not your normal photography course has been a God send. Your down to earth marketing ideas are great. After 24 years in a part time family photography business and after many seminars, courses and much money spent, your course has been just what I needed to make photography less work and more fun. Thank you!— Sincerely, Gene P.S. I am 71 (I may be one of your oldest members). Born March 22, 1931.
As always, your newsletter was inspiring from a marketing perspective. More importantly, this issue touched me from a “human” perspective. Thanks for reinforcing the way photography can touch the spirit in people. I too feel family photography is important and significant work. Wishing you the best. — John Zueli
I can’t say thank you enough for all your hard work that goes in to the course and newsletters. I’m a creative person, but sometimes I get caught in a mental fog. Your course and newsletters have awakened me! Now I have such a creative overload. I’m constantly thinking of new things to try and I’m always searching for ways to save time and money. Just when things start calming down for me, your monthly newsletter sparks ideas and gives me another boost. I look forward to reading your articles and updates. Thank you so much! — Angelique
Dear Jeff and Pam,
I did want to write and tell you how much I enjoyed your course.
I have never been a salesman. I have had about five different selling jobs in which I was unsuccessful. But I can see in your course a way of selling without actually having to sell. It is a “low-pressure” method of making sales for people who aren’t “salesmen.”
The job I have now as photographer for Olan Mills church directory division is very time consuming and I’m out of town all the time, so things are going more slowly than I wanted. (I’m writing this in a motel room). Because this job takes so much time, I don’t have a life outside of Olan Mills.
One of the most exciting aspects of the course is the Swipe File. I’ve used a few of the poses in the churches where I photograph and the people really love the “NYN” style of photography as opposed to the cookie cutter studio poses. The swipe file alone is worth the price of the course!
I am almost to the point where I can start the marketing process in earnest and am looking forward to it. I am going to start on a part-time basis at first, but when I get it off the ground, I’ll be able to go full time and get my life back! — Skip Yetter
I want to thank you for providing me with your great business opportunity. This is a wonderful program. You have covered every aspect in planning, building and executing a highly successful business enterprise in portrait photography. I fully believe that anyone with the right attitude can do this successfully — CAN! Your comprehensive guidance has left nothing out of place. It’s clearly evident that if you simply follow directions you can easily build a growing business and a wonderful career. Thanks again! — Tim Ennis
I just wanted to let you both know how good of a job you did with the materials. I must admit to being impressed with both your attention to detail and the quality of your approach.” — Bob Parsons
Your program is ideal for photographers from beginners to advanced. I have never seen a program that provides such a mass of detailed information. Anyone with some basic knowledge of photography can take your course and get a good business going. —Al
I just want you to know that because of your progressive system and no-nonsense approach, I have absolute goals now, that I found very difficult to establish heretofore. It is so clear now, where before it was total confusion. I am totally fascinated with your work... — Scott
First off, I truly enjoyed the newsletter. Lots of good material and information. In fact, the part about finding a room for shooting the “prom thing” got me going on a place for shooting regular photos. You see, I had just about given up on the whole program because I just don’t have the space required for shooting families, and the few inquiries I had made regarding meeting rooms proved to be too expensive.
After reading the piece in the newsletter I renewed my search for a “studio” and just last week I came across an office building that rents space for seminars on a day by day basis! Problem solved. More reasonably priced than hotel meeting rooms also!
There have been some other setbacks — equipment problems, etc., but it looks like we can start moving into some definite shooting work with the space problem solved. I’ll let you know how we’re progressing as progress is made.
Thanks for an encouraging newsletter. — Stan Hess
Jeff,
I’m in Switzerland now. And I brought both the marketing courses and photo courses along with me. I scanned the swipe files before coming but did not bring them along because of bulk. I also didn’t bring the video tape because they can’t be played in the machines over here. I was able to read through everything in it’s entirety. I decided I was too chicken follow your instructions to “stop now and go book a session” because most of the people around me on the plane spoke German and I couldn’t see practically how to do it... But, in the spirit of the instruction, within 1 hour of landing in Zurich, I set up with my client that I will be doing his family this Sunday evening. And yes, I can see a few problems to be overcome:
1. I didn’t bring even the flash on top of my camera, but we are going to try to use his canon flash on my nikon equipment. I’ll have to hand calculate the f stops, but I did know how to do that 15 years ago, so I may do OK.
2. I don’t have any white or black backdrops, but I’m thinking I may be able to make do with a couple bed sheets and careful camera angles.
3. Only one person in the group speaks English and I don’t speak German. Other than that, I’ve worked out the planned order of photos I’m probably going to use, and the problems won’t stop me from 1. Taking the photos and 2. Getting my first international reference 3. Getting my first photos into my “Natural Photography portfolio”
4. Arranging to set up a series of exclusive bookings in Switzerland for the next time I am here. (I come every 6 to 14 months) and
5. Charging at least $795CHF (about $530 USD) for the sessions.
Now, you remember, you graciously agreed to extend the 90 day limit on returning the course. With that in mind, and knowing, having read the course, how much you like to get testimonials, I offer the following, and you can quote me in whole or in summary. (You can also quote anything above if you wish.)...
Having read through your materials in the past 36 hours I have concluded that the marketing information alone was worth the full price of the course. I hereby waive the 90 day return policy. I have received my money’s worth in full even if I never decide to use it for photography. But having said that, there was still the extra value of the photography section. Although I have to balance whether I want to build a company on this model or start another computer company (in the field I have been successful before) I am going to give this very interesting idea serious thought. Either way, I will be using the marketing information in my existing companies and in future companies ( I have successfully built and sold a couple companies in my life. One was one of the “top 100 software companies in Canada” when I sold it in early 1995. I am well on my way to getting 2 additional companies ready to sell). Thank you very much, I wish you both the best as you pass this valuable information on to other people at such a reasonable price. — Regards, Peter Horwood
Just wanted to say “Thanx” for your wonderful course. Not only have I learned a lot about photography “I really needed guidance on lighting,” but your marketing manuals are fantastic. I feel like I’m really well equipped now to get started on my dream career of photography. I feel your course is giving me my freedom to work the hours I want and at the same time do exactly what I want. — Thanx Again, Jill Woerth
Enjoyed the newsletter very much.
Jeff, the course was just what I needed to see in “black & white” to put it all together. I had a lot of ideas rolling around in my head, but it took your help for me to put everything in the proper order, “my game plan,” to get things in motion.
Keep up the good work! I’m looking forward to doing business with you for a long time. — Reuben Clark
Thank you for your quick response. I am serious your courses are absolutely the best. I took a course with a local photo store and learned absolutely nothing. It was mainly directed at shooting as many rolls of film as possible for the store to developer.
Last year I signed up for the NYI (New York Institute of Photography) course. I learned a great deal, but also found an awful lot of fill in and contradictory information from one lesson to another.
Enough said about the others. Your courses are tops, learned more within a week than from all the others. Keep up the good work.— Ove Konsted
I would never have attempted setting up a studio without your program and my photos are impressively good with this set up. I get rave reviews. Pam — you’re just GREAT! Thanks for all your help. You both have been very willing and available to answer questions. You even helped me once when I got panicked just before a shoot. You care — and it really helps to know you’re there. — Jeannette Fenton
Jeff and Pam,
You folks are just too real and honest. Pam even returns phone calls in person! The course is worth its weight in gold! Even if I never make a dime, just shooting pictures of friends and family is reward enough. Your photo course is the best investment in education I ever made and you can quote me! — Don Marselle
Pam and Jeff's Photography Course is by far the most complete and comprehensive course I’ve ever seen. They really nail the business side of this industry and give you the formula for success; it's up to you to use it!— Mary
I am not a technical person and your style of set up and shooting has been an incredible encouragement to someone like me. I really appreciate that your explanations are always step by step and simplified, otherwise I would be lost....NYI (New York Institute of Photography) taught me the basics of the camera, your program launches me from there to put into action what I have learned...I’m motivated to move forward after I read your newsletter.” — Debbie Mangiafridda
Hello!
My name is Candy, and I haven't yet had the opportunity to sit down and thank you for your course. It has completely changed the way I view photography.
I believe that every tiny detail of every day happens for a reason. So today when I checked my mail and received this months AWESOME news letter, I knew it was meant to be! Your March article titled "the only Vote that counts......and "More lessons from the primaries" was soooo what I needed to hear! And the Steiger/Brando quote was great!
I had my first FOR REAL session 3 weeks ago. The family of 3 showed up half an hour early, one of my lights broke, and their 2 year old was being absolutely obnoxious! So consequently, I had my very first FULL BLOWN panic attack. But somehow my FEAR triggered energy that produced the best photos I have ever taken. (even better than those of my own children)
The 2-yr-old daughter of my clients took her clothes off and absolutely REFUSED to put them back on. The session was done in my home, and she wanted to be everywhere else except on the backdrop. My kids were gone, so I pulled out some baby books and old teddy bears from their rooms and layed them on the backdrop as bait. This little girl (Madison was her name) went and sat down in nothing but her ruffled underwear and looked at books, and occasionally smiled at her parents to acknowledge they were still there. GENUIS! I shot an entire roll of her in under garments, and then with the parents sat behind her. I know it sounds like a weird photo scenario, but they came out so unique and candid, that the parents have set
up another session to include the rest of their extended family!
My whole point in telling you all this is to point out that FEAR is the only thing that keeps me going in this.... and yet, it's the one thing that has allowed me to succeed. It seems to be my biggest motivator.
I must admit that spending a $1,000 on your course was a huge risk. I felt a lot of FEAR that I may get nothing from it. But now I wonder how I would be doing this without your course. You guys have helped me out so much, and I look forward to your newsletters. I know so many legalistic photographers, but you guys are the REAL DEAL! — Thank you Candy Washburne
Well, I finally found time to study all nine manuals and picked-up quite a few things that are helping to increase my profits. You and Pam really put a lot of effort into your materials. The monthly newsletters aren’t too shabby either! — Paul Prough
Good Morning! God bless the both of you!
Your course is better than described ... and definitely more than I could of hoped for.
Thank you for pulling this program together for now I see that I can do the work I enjoy and live the life I’ve always wanted. I have already read through all the materials (every single word!) and will start my second read thru tomorrow.
Thanks again for all the hard work the both of you have done for the “rest of us.” — Margaret Osowski
The lights are remarkably easy to use with great results. This spring I’ll be ready to go full bore, thanks to your very complete course. I have been very successfully in my landscaping business and think I can duplicate that success very quickly in photography. Your have taken the trial and error out of it. — Matt Caulder
Your course is worth every bit of the money and more. I’m having so much fun with the Swipe File examples — my customers love the unique poses! If the course was nothing more than the Swipe Files, if would still be worth the money.— Thanks again, Sherry
I can’t believe the amount of time and work you and Jeff have put into this course, not to mention the follow-ups! Fantastic. And much appreciated. — Scott
Thank you for your awesome package! I have learned a lot from the program. It is well written, easy to understand, and has a lot of detail and solid information in the package.
I’m getting a slow start, as my family comes first, and with 6 kids I am definitely busy. But I’ve been practicing and getting comfortable with my camera and gaining some good experience.
I work part time at a photo lab where we print panoramic class pictures and do custom enlargements. I have had the opportunity to see other photographers work, and many times I don’t like what I see, or conclude that I could do better than they. So, I’ve been practicing. I have had some beautiful results in outdoor/natural settings, and have landed several small jobs because of it, like to have customers come to me, not the other way around.
My boss is very generous and allows me to use the equipment, paper and chemicals for cost only whenever I want. (I will use another lab for developing and printing 4x6’s but will do my own enlargements). He does family and group photos as well, but is in his own niche. I feel I can offer higher quality of service and hope I can find a different market than he caters to.
He has given me a lot of technical help and encourages me to branch out, and I finally feel that it’s time to take the next step. I haven’t set up my pricing schedule yet, but will as soon as I determine what my costs will be for all the supplies needed. I may start out with a smaller package and work my way up.
I am confident that as I work at building my business, I will stand from the rest by using the ideas and techniques in your program. I appreciate all the continued support you give in the newsletters, it helps to keep me motivated. I am ready to take the plunge, and will update you in a few months with my accomplishments.
Thank you again for the great information. — Julie Saunders
Your trade secrets have been of great benefit to me. — God Bless You Jerry Burnette
Hey Pam + Jeff,
This course is really awesome! One heck of an accomplishment putting it together. I am devouring every word of it. Haven’t gotten to the video yet. I have no doubt this is going to work for me. I have a party to do this weekend and I will start using some of the techniques form the books right away.
Gotta go, my shutter finger is getting itchy. Thanks a bunch. — Steve Lankford
Your course was invaluable. I’ve learned so much and was impressed with the responses received from our customers viewing this new style of photographing. I am a wedding photographer also and you should see the excitement as never before.
My profits have increased dramatically. I am very pleased. — Thanks for your help, Matt Tomcsanyi
The course is everything I expected and more! In fact, I’m using some of the photo marketing ideas in my massage business!! That was a bonus I didn’t expect. Thanks!!! — Zayne
Dear Pam & Jeff,
Just a few words about your “Not Your Normal School of Photography” course.
I have been “into” photography since my Jr. High School days, back in the early ’60’s. I have taken two correspondence courses from two different “Name” schools as well as attending some of those seminars and a professional school of photography in the past. But it wasn’t until I took your course that I was hearing “Now THAT’S Me” from my subjects. I have heard this from several people that I have photographed since taking your course.
Those other courses my have taught the technical aspect of photography, but your course goes beyond that. Your course also teaches the technique to make people feel comfortable & relaxed to the point that it’s easy to capture the “real” person. Their personality, not just their looks, so to speak.
In the past, my photography was mostly for my personal enjoyment. But since my success after taking your course, I am being asked, more & more, by others to have me take their portraits. They come to me. I haven’t promoted myself at all.
I am now in the process of having my “hobby” support itself. Thanks to you & your course, I can now afford better equipment and to travel to take photos of places & things that were never possible in the past.
All this & extra money in my pocket, to boot.
As you can probably tell, I think your course is great & highly recommend it to anyone interested in people and/or pet photography.
Sincerely yours, Thomas Stafford
Dear Pam and Jeff:
I am a longtime editor and photographer. Your course is unusually comprehensive, practical and easy to understand. I love what you have to say and how Jeff says it. — David Kennedy, Writer and Photographer
Hi Pam and Jeff!
Thanks for your newsletter, it could not have come at a better time. I am getting ready to do it!!! For years I dreamed of doing something I love and earning money while I had fun. But never knew how! I am German and came to the U.S. in 1981! The land of opportunities...I am getting ready to find out. I took 5 courses, got a little diploma, spent about $1,000 in 2 years! Guess what. I understood my camera better (by the way it is a Nikon 8008s) and that was it. Finished, done! I thought it was hopeless. I was too embarrassed to ask anyone all these silly questions I had about starting out on my own. And then there was you! I immediately felt like there was someone who was willing to be my mentor. Your down to earth approach is exactly what I needed to get me where I am now! I will be ready and fully equipped to do my first session. It will be a free session, but I can’t wait.
Both of you are great!— Beate Tranbargerer
It has been many years since I have picked up a 35mm camera — at one time I owned 3 Nikons, F, FG and FM, but since I couldn’t really make any money of a living at photography, I just gave up on the hobby and sold my equipment. I never really stopped thinking about cameras (even though I’m not very good at it) and every time a new Nikon model came out I got excited. Recently (last year) I decided to subscribe to Photo magazines and even more recently I responded to your ad.
When I received your booklet, I thought “wow...that’s a lot of money. After all, I don’t even have a camera.” But I figured what the heck, I’m not getting any younger (I’m 50). Maybe I can get a camera and maybe make a couple of dollars. Anyway, I just got your course, and I have to tell you — it’s really complete.
I still work full time, so my goals are to study your course, do some Holiday Portraits, some senior Portraits next year, work at this part time for a couple of years, then hopefully gear up (or down) to do the photo business full time. You’ve given me some hope & way to make a living (part or full time) doing something I know I love. — Pete Damian
P.S. You should know that I have spent $1,000s of Dollars looking into businesses. Waste of time — this looks like the one that works!!
Just a great course, easy to understand, easy to implement. The material is well presented and yet it is folksy and down to earth. Excellent technical detail without being overwhelming. Love the fact you are available by phone. An excellent enterprise for anyone who loves taking pictures and loves people. Thanks! — B.C. May
Dear Pam and Jeff, I have finally read through all your literature and found it most awesome. I can relate to almost all of it. Jeff, you sure have a way of explaining in detail and so easy to understand! After reading your course I’m much more confident I can make this work! I’m so glad I wrote to you for info on your course. It has really inspired me to do what I knew I could do all along. You explained it so well. Pam, when I saw your tape you reminded me of myself! It was great! Your love of your work really shows. I’ll keep in touch... — Linda Boyd
Just wanted to drop a little note to say THANK YOU a million times...I’m really glad you are doing this photo course because I think you will be improving many people’s lives greatly...as for myself, I feel very focused right now (for the first time in a long time) and really excited about what I am doing...there have been quite a few life factors involved but YOU had a big part in it. —Rob Chapman
I did 5 sessions in two weeks, the shots turned out great. I think the Swipe File was a good investment. I really like the program. I think you did a great job. — Ted
Hi Pam and Jeff,
I found your course to be very easy and you two have to be very good to talk to me when I have called you even at times when I should not have called you. Thank you very much just for that alone. To keep it short and to the point, your course is easy to understand. I like the part you work when you want. I can see this working anywhere in the USA. The marketing plan is exceptional and easy. — Thanks Scott Schaffer
Hello Jeff and Pam!
I cannot tell you how excited I am about your photography course; I can't seem to put it down for a minute and...I dread having to run errands that take me away from such a passion as this has become for me!
In reading your introduction book, I have found that we have so much in common. I am a big city girl that has just moved to a large ranch and enjoying life to the fullest.
Your newsletters enable me to get to know you both as great people with wonderful personalities, and a heart of gold. I am looking forward to speaking with you via phone/fax/e-mails as needed to get this business off to a full start!
Looking forward to working with you two! — Judy Gifford
I got my first paid session. It went well. As a matter of fact, the first paid customer referred the second. I love the newsletters. I look forward to them every month. It is very informative and motivating. I am not very artistic. The course helped me with that. — John Ferrar
I tried to write sooner, but I’ve been so busy I haven’t had time. Since got your package, I’ve been getting photo jobs without even thinking about it. And, I’m making more money per job. — Kip Roof
An idea for getting started with little or no money even without any photos to start with. Approach children specialty shops and using a box with a poster offering free photos (two of their choice) in exchange for use as portfolio. I presented a full package and allowed them their choice of two matted photos free....well guess what! about 90% bought the extra photos with some purchasing the whole photo shoot at a cost of $595. — Sharon Belcher
I admit I was apprehensive about spending $500 on a photography course, and telling my pregnant wife was no picnic either. However, I am now 2 months in with several sessions (many family) and a wedding under my belt (which I greatly enjoyed. So I can confidently say that I couldn’t have gotten to this point without the NYN photography course. The many poses displayed throughout the course pointed me in the right direction. I was self-employed for many years and have been out of it for many years, however I am fairly certain that I have found my next career. Keep up the good work. —Bob Watts
Howdy!
I thought I'd let you know that I just completed my first “real” sitting. Although I did it for free, I ran it like I was getting paid $500! I chose someone who knows LOTS of folks and told them that if they liked the outcome, then I would expect them to tell their friends. Well, when my wife and I delivered their session package we were amazed at the response! The wife just started crying and was truly overwhelmed with emotions. I shot the pics Sunday evening, and delivered the session package yesterday afternoon.
When she ask “how much” I would charge people, I told her that since I was just starting to do this type of photography and needed to build my portfolio, that I would do a limited number (no more than 5) sittings for $175, but after that they were going to cost $295. By last night, I had 3 families schedule sittings!! PAID sittings!
Here's the deal - I am using a metal building (gym) behind my house — right next to our Barn to shoot the pics — I've told them all that A) I shoot in a barn not a fancy studio and B) I’m only doing a limited number of sittings and only on Sunday evenings. It’s crazy! When I tell them about the limited sittings only on Sunday’s they schedule RIGHT THEN.
I was a little hesitant about the cost of your course, but it’s definitely given me the tools necessary to drive a little side income with something I truly love doing! Thanks much! — Scott Barnes
Hi Pam and Jeff,
I wanted to thank you for all the course materials, the website and especially the monthly newsletters. It truly is a fountain of information and more importantly motivation. I would be light years behind where I am today. I may not be your over night success but I am having fun along the way. Just to get you up to speed, I spoke to Pam over a year ago about lighting systems. At the time I did not have the money for this but in the spirit of “get out there and start shooting and don’t sweet the small stuff” I DID!
I set up a less than ideal studio in our spare bedroom. The room was about 14' by 10' and I had the backdrop rigged up unsafely (more about that later). For backdrop lighting, I set up a couple of 500 watt work lights to blast the backdrop. Again not ideal, the heat was almost unbearable and it took allot of trial and error to get exposure set properly. I did some sessions for friends and family. The photos were not great but were good enough; good enough to get inquires from their friends and family to book sessions. Why??? Probably because I saved them the $50 dollars they would have spent at the gym to lose as many pounds as they did with the lighting system I had. Just kidding! — John
Dear Pam and Jeff,
Your “Not Your Normal” Photography Course presents a wealth of knowledge to anyone interested in the photography business.
I started with the Basic Course and upgraded to the Advanced Package when I saw the immediate value and quality of your material. You can believe me when I say that I have never enjoyed learning as much as when reading through your lively text. Your entertaining style makes it easy to read and understand and I must admit, “Not Your Normal” manuals are very difficult to put down. I became a “night owl” without realizing how fast time passed while I was submerged in your books.
I am presently conducting rehearsal sessions with friends and relatives. The “WOW” factor is surely there and this is just the beginning. The information provided by you is priceless!
I hope you will use my testimonial to show others the value of your course.
Sincerely, Joel M. Krane
Your course is packed with very numerous fine details interspersed within easily read and entertaining text. A lot of other books assume that either you already know about these details or they are unimportant in the larger scheme of things. — Louie Labayen
To Whom It May Concern:
Jeff and Pam’s School of Not Your Normal Photography is absolute cutting edge technology in the world of “at-home” businesses!
I have investigated several business opportunities or instructional schools over the last 5 years or so, (Some of which are well known, nationally advertised photography or business schools) and to date I have never seen or experienced anything close to what NYN School of Photography offers!
Their unique style of family and pet photography is refreshingly new and innovative in a world of “cookie-cutter” traditional style of photographic knowledge or expertise, practiced by many portrait studios. What’s equally refreshing and innovative is the “state-of-the-art” marketing techniques I’ve studied (and applied) that comes complete in their basic course manuals.
Their course explains, in very plain-spoken terms, all the information necessary to family and pet photography in your home, without the technical “rabble-babble” that you typically receive from those “instructional schools.”
The amount I have invested is small compared to the overwhelming value packed into the basic course. For me, it will reap many rewards, both personally and financially. This is a business that offers greater satisfaction beyond dollars and cents! — Exhilaratingly yours, Chris Funnell
I am nearly booked up through November and am booking sessions for December. I have learned a lot since selling my bass boat and maxing out my credit card. You gave me the confidence that I could do this type of photography, I am so thankful. Again, thank you both so much for making this form of photography accessible to the public, I am dearly grateful. Take excellent care. — Daryl Hemmings