Questions? Want to enroll offline? Call Pam and Jeff at 910-947-2587.

We answer most of the time, but not after 4-5pm eastern. If you need to leave a message we will call you back. Pam and I will be happy to discuss your personal situation and any concerns you might have.

BBB Accredited and A+ Rated

BBB AccreditedSpecial thanks are in order for not ripping me off; that is always a very special concern to me. The fact that you genuinely want to help after you’ve been paid, is an extremely rare quality — at least in this neck of the woods. Thanks again for being who you are.— Al Benner

Certificate of completion

Certificate of Completion

Doctors have them hanging on their walls, why shouldn’t you?... add credibility to your business — get your suitable-for-framing Certificate of Completion when you finish your course!

Important — We have included a lot of customer comments on this page and the accompanying testimonial pages. While all of the comments are real comments from real people, they are not necessarily “typical” or representative of results you may or may not achieve. Each person’s experience and results are unique, and as you probably know, success in business is never guaranteed. What you can take away from our student’s comments is the overall quality of the course materials and the true, best-we-can-teach-you, potential for your success.

Dear Pam and Jeff,
Just a quick note to thank you for your business integrity. You deliver what you promise which is less and less the case anymore.
Frankly, I purchased your material a bit skeptically. Over the last 25 years I’ve built a very successful business. I read the marketing material looking for trouble. Instead, what I found were the principles that have made me a successful businessman.
For anyone without this history or background, let me encourage you to follow Jeff’s principles. They work. I know because I’ve because I’ve been applying them now for 25 years.
Thanks for telling the truth and at a reasonable price.
Kind Regards, Stephen O. Meidahl

I have been a customer service manager in retail photography for the past 15 years and I can say without reservation the you two have demonstrated the highest level of professionalism I have witnessed in this industry for many years. Keep up the great work!!!— Larry Basinger

Your course materials are a delight and right on. I have worked for PCA (K Mart and Wal Mart), Knack & Richards, glamour & wedding photography. I have also sold real estate and life insurance. I have taken extra courses on my own some good some not, so I know what I’m talking about. Never before have I even come close to putting all the creative and marketing tools together. Your course was just the all around “button down” information I need in one complete package. — Thanks, Bonnie

...a side note about this session: she told me at the end of the session that she would probably want everything, meaning the Deluxe Session Package, which I have priced at $995! I had resisted pricing my packages this high for so long, but you gave me the confidence to finally do it! — Angela Griffin

WOW!!! Amazing course; definite kudos to you. I was looking for a long time for something to help push me closer to my studio business, but with confidence. I have taken University classes, but would never recommend that over this Not Your Normal School of Photography. I am so glad I found you guys... I will definitely be referring you to all of my photography friends. — Natasha Enns

I’ve been a hobbyist in photography for the last twenty years, and with retirement from my full time job in the near future, I’ve decided to start a photography and custom framing business. I’ve taken several courses in photography including one from New York City which I didn’t get much out of.
I was a little skeptical of taking “another photography course,” but this was one of the best choices I’ve ever made. The member’s only web site is packed with more information that anyone can get going and start a photography business right away.
Thanks for giving me the information that you could only learn by “trial and error” and saving me a lot of time and money in starting my business.
Sincerely, Bob Day

I couldn’t have gotten my web site up without you. — Rick Davis

I would just like to say that all the material in the course is the best stuff I have ever seen and I can tell you that I have gone through a lot of stuff over the years.
Thank you for all that you have done and keep up the great work. If the world were made up of more people like you we would all be better off. — Jim McMahon

Business here is going steady. It’s the pace I want to be right now. Everyone is happy with my work. My pictures are 100% better now. Thanks so much!! — Linda Boyd

Dear Pam & Jeff;
I retired after 32 years and wanted to see if I can make money from my passion for Photography. The problem is I had no idea where to begin.
After 32 years of working in a corporate environment I was much more used to a very structured way of conducting business with very sound Business Plans. Becoming an entrepreneur was very new (and scary) to me.
Your course has given me everything I was looking for. It showed me how to get started from A to Z. I now have a very good understanding of a solid Photography Business Plan, and the best part of it is, that you put it all in one place for me. Sincerely Dan Mitchell

I have always felt like I had an eye for portrait photography, but I also believed that, like with other arts, if a person wasn’t in the top 1% you just could not make a living with your art. Your course has shown me that I was wrong.
I am a teacher. I received the course in mid-November, just before Thanksgiving break. I spent that weekend consuming your course. By Christmas vacation I had the studio set up in my living room and was taking pictures of friends to start building my portfolio. On January 15th I had my first paying customer.
Other courses have given me boring detail about my camera — your course has given me the tools to actually make money at something I love. — Tim Wuth

It has been a real up lifting experience working with Pam & Jeff, plus this type of photography is rewarding. You are providing a service where someone is extremely satisfied, happy and complimentary of your work. You feel like you are doing something worth while, something that might even make a difference. And you are receiving monetary compensation in return.
This is GREAT! Your clients want to see you succeed so they do all they can to assist you in obtaining new clients. Have I already said it? This is GREAT! — Mark Melvin

I’ve completed your Course and I have to comment on the high quality presentation of the material.
I found your course Manuals to be filled-to-the-brim with excellent training and development instruction! The organization of the Material and excellent teaching & coaching by Pam are A+ excellent! Jeff’s tips and motivational comments are superb; as well as the priceless “tricks of the trade” marketing guide to build a Performance business.
I feel I’ve made a quantum leap to the next level. — Thanks for everything! Jeff Buttars

It’s the coolest feeling in the world when someone writes me a check for taking pictures. Something I love doing. You guys are great — thanks for all you do. — Bob Richards

I recently shot a family reunion of 22 people. The orders were great, but the joy the photos brought to them was most meaningful to me. Everyone I have photographed has been really pleased.
I thought I knew a lot about marketing, but your course gave me so many new tools and techniques I don’t know if I will ever be able to use them all. I love the photo course, too. There is always something more to be learned. — Marcy Reese

I have been shooting for 33 years. What you speak of in your KIT hits the nail right on the head. We photographers hate sell. You make it understandable. Thank you for describing the process of marketing in KIDDY Language for a person like me. You make it so that I can spin the wheel of marketing without my having to invent it. Thanks for being out there... George Gray

I love the way you and Jeff have laid out the material. It succinctly and directly tells me what is important (wheat) and what is not (chaff). I have not wasted a single moment of my time. I don’t feel that way about the NYIP schools. You’ve surpassed their capabilities to focus on what’s crucial to know! Thanks a lot! — Mark S. Tuck

GREAT. It is great the way you include everything needed to get going. I love the way you concentrate on getting the job done and not all the tech stuff.
The newsletters are wonderful for keeping the momentum going and the web site articles are priceless. This program does not cause you to become intimidated by all you need to learn. It encourages you to do it and gives you the info so you can in a short time.
I think it’s great you give useful information for all areas of the business as well as motivation. I never considered doing portraits until I saw your course. Now I love it. The completeness of the information and the get right to it information has allowed me to jump right in. — Sherry Huffman

The course is so extreme - nicely done, well thought out and so informative. I know I will be referring to this course for years. I only received it yesterday, but I already regret ever hearing of NYIP and taking courses at my local college. — Jonnelle Ulbin

Words are hard to come by in showing my appreciation for what you and Pam have accomplished in the past year in helping me get my business off to a great start.
I continually refer to your course and newsletters when looking for inspiration and answers about running my business.
You know, there are ups and downs in this business and not everything goes as planned. But when I have a “down day” I simply sit back and re-evaluate what didn’t work and why it didn’t work. The answers of “why it didn’t work” is always in the course and newsletters.
BTW, I just booked two rabbit shows (didn’t know those bunnies sell for big bucks!) and a large cat show (cats from all over the USA) where I will be the only photographer. These people saw my photos and contacted me to do these shows. This is in addition to my family sessions already booked this fall PLUS senior high school packages.
I just turned 70 years young and I credit your course and your untiring efforts to make me successful in spite of my many “Senior moments” (those of you who are retired know what I mean!).
That “little ad” of yours that I saw sure changed my life for the better. Thanks and continued success to you and Pam. My best, Jerry James

Hi Pam and Jeff,
I am a 23 year old college student. Your course has been loaded with great information. Your course teaches me the things that I need to know to have a great photography business. It teaches me the things that my college courses don’t. With this course I will be a better business woman. Thank you guys for offering the NYN course. Sometimes I wonder how you do it all. You must have little elves helping you there on The Farrm. Thank you.” — Jessica Wood

I enrolled in the NY Institute of Photography and never finished it. It was was dry and boring. You offer the things we need to get our businesses off the ground. — Kathy White

Dear Pam and Jeff,
I am a longtime editor and photographer. Your course is unusually comprehensive, practical and easy to understand. I love what you have to say and how Jeff says it. — David Kennedy, Writer and Photographer

Hi Pam and Jeff!
For years I dreamed of doing something I love and earning money while I had fun. But never knew how! I took 5 courses, got a little diploma, spent about $1,000 in 2 years! Guess what. I understood my camera better and that was it. Finished, done! I thought it was hopeless. And then there was you! I immediately felt like there was someone who was willing to be my mentor. Your down to earth approach is exactly what I needed to get me where I am now! Both of you are great!— Beate Tranbargerer

Dear Pam and Jeff,
Your “Not Your Normal” Photography Course presents a wealth of knowledge to anyone interested in the photography business. You can believe me when I say that I have never enjoyed learning as much as when reading through your lively text. Your entertaining style makes it easy to read and understand. I became a “night owl” without realizing how fast time passed while I was submerged in your books. The information provided by you is priceless! I hope you will use my testimonial to show others the value of your course. Sincerely, Joel M. Krane

I purchased the NYN photography course because I wanted to start a part time photography business. I’ve always enjoyed taking photos of my family and pets, but never thought I could turn it into a career. In March I decided to open my part time photography studio specializing in people and pets and have really enjoyed every moment of this exciting opportunity. Your course has been a great resource in helping me understand what people want and teaches me ways to deliver that I never thought of before. In time I hope to become as knowledgeable about photography as you both and I can’t thank you both enough. Please use my testimonial as you wish. Jennifer Tichenor, Franklin, Indiana

You gave me the confidence that I could do this type of photography, I am so thankful. Again, thank you both so much for making this form of photography accessible to the public, I am dearly grateful. Take excellent care. — Daryl Hemmings

Your course was invaluable. I’ve learned so much and was impressed with the responses received from our customers viewing this new style of photographing. I am a wedding photographer also and you should see the excitement as never before.
 I am very pleased. — Thanks for your help, Matt Tomcsanyi

The course is everything I expected and more! In fact, I’m using some of the photo marketing ideas in my massage business!! That was a bonus I didn’t expect. Thanks!!! — Zayne

Dear Pam & Jeff,
Just a few words about your “Not Your Normal School of Photography” course.
I have been “into” photography since my Jr. High School days, back in the early ’60’s. I have taken two correspondence courses from two different “Name” schools as well as attending some of those seminars and a professional school of photography in the past. Those other courses may have taught the technical aspect of photography, but your course goes beyond that.
In the past, my photography was mostly for my personal enjoyment. But since my success after taking your course, I am being asked, more & more, by others to have me take their portraits. They come to me. I haven’t promoted myself at all.
I am now in the process of having my “hobby” support itself. Thanks to you & your course, I can now afford better equipment and to travel to take photos of places & things that were never possible in the past. All this & extra money in my pocket, to boot.
As you can probably tell, I think your course is great & highly recommend it. Sincerely yours, Thomas Stafford

Dear Pam + Jeff,
As I have already told you on the phone, I think your course is really terrific! It’s really well put together, super well organized, and overflowing with information, ideas, and techniques. It must have taken a monumental effort! I am equally impressed with your availability and willingness to provide help and support, and the way you follow up by sending out information promptly. Without your help I wouldn’t have know where to start working. — Steve Lankford

I was attracted to your ad since my recent retirement allowed me the time to pursue a second career, not especially for the income, but more for pleasure. I ordered the course, a lot of money, I thought. However I was pleased, when I realized that it met the need of every business, who with a great idea lacked the knowledge of marketing that idea. I recognized the emphasis on marketing along with a detailed plan to be successful with all the source research one would need. A motivated person cannot find a better place for a great amount of useful marketing information with enough photography to be successful. — Joseph Zarick

Well, I finally found time to study and picked-up quite a few things that are helping to increase my profits. You and Pam really put a lot of effort into your materials. — Paul Prough

Pam,
I really enjoyed visiting with you by phone this afternoon...

After our conversation, I thought I would write down my thoughts about NYNP (Not Your Normal School of Photography).
I picked up a camera when I was 15 years old and have been shooting ever since. I’m 48 now and, after years as a newspaper editor and photographer, I am finally pursuing what I love the most; full-time photography.
I have to admit I was skeptical so it took a leap of faith for me to order the course. But I did. When I finally committed to study the material, my attitude changed. My skepticism receded enough that I could entertain the notion of building a good business. And, the more I read, the more I became convinced I could be successful at portraiture photography. Your clear, concise instruction on technique and Jeff’s wonderful candor about marketing helped me hurdle the greatest obstacle I had to success... my own “stinking” thinking.
I assembled a bare bones studio setup, solicited friends and neighbors for practice sessions and started shooting. My friends and neighbors have nominated me for sainthood (they loved the photos and the style) and even I was a bit impressed. (I tend to be my own harshest critic.)
This past weekend I shot my first “for pay” session, a young man graduating from high school who brought Mom with him. Everything you wrote about their nerves was true but after a few minutes of the “Pam Farr treatment” everyone relaxed and we had a great time. I attached one of the “fun” photos and the rest are as good or better.
Thanks again for the best course on becoming successful in this business. — John Ater

I’ve been photographing most everything for over 20 years as a hobby. I do it because I love it. It never really occurred to me that it could be my main occupation.
I had seen the ads for a long time, and decided to see what was up with this “great idea.” At first I was a little reluctant to invest the money, but I can tell you that I’m glad I did. The marketing ideas are excellent, and the ongoing support through the newsletter keeps the idea factory going! The Not Your Normal School of Photography has given me the confidence to begin with a working system. I may change some things later, but the fact is that it was a jump start to starting a photography business. I have a plan and I will enjoy the journey. — Thanks, Tim Summach

more testimonials...

How to “leapfrog” your way to becoming a well paid professional photographer...

If having the freedom to do what you want when you want is important to you...

If making money doing something that’s creative and fun is appealing ~ and ~

You would like to have the “how tos” laid out for you in clear, complete detail...

Enroll now in the Not Your Normal Photography®
Business Success Course!

Dear Fellow Photographer,

In the free introductory e-course you learned how you can earn nice chunks of money by appealing to the right types of clients and you discovered how you can arrange sessions into concentrated blocks and then take time off as you like.

You also learned how Pam and I set up our “studio” in rented rooms, in client’s homes, and ultimately based our open-only-when-we-want business in our own home.

But, as I’m sure you realize — as it is with just about anything — there are a lot of little details you need to know to get your business on the right track, quickly and safely.

For example, in our type of business...

  • You need to know all the “tricks” of getting people (and pets!) to do what you want (with a smile on their face!)
  • You need to know exactly what equipment to get and exactly how to set it up
  • You need to know how to put together a session package that people will pay good money for
  • You need to know exactly how to word your promotional materials for maximum response
  • You need to know who to send them to
  • You need to know how to set up your automated online marketing machine (this is where the real fun begins!), and so on...

You see, there is just no substitute for specific, hands-on, nitty-gritty information when you want to get a photography business and career going. And that’s what Pam and I give you in the Not Your Normal Photography® Business Success Course.

I wish I had your course two years ago before I spent a small fortune on individual books from posing and lighting to matting. I was skeptical to try your NYNP course (having been burned in the past). However, your course was everything you claimed it would be, written in a sensible, readable manner and has saved me countless hours of research and frustration. — Sharon Hummel

Dear Pam and Jeff, Your course materials have motivated me to set up a small studio in my home and I am truly grateful to you two for enabling me to realize a dream that’s been dormant for 15 years! Keep up the good work!!! — Van R. Davies

Hi Jeff and Pam, Just so you guys know, I am graduating with a B.S. in Marketing this June and I am getting my certificate from NYIP (New York Institute of Photography) and your course has provided me with more helpful information on how to get started on my own than both of the others. Until next time, photographically yours, LeeAnn Kline

This is the one photo course that actually made me feel like I could do it on my own. It was well written and easy to understand, the marketing part was very surprising and phenomenal in that it was full of lots of ideas. It also inspired me. Far outweighs them all. I was a student at the NYIP but did not finish as I got too bogged down with technicalities. — Ruben Garza

So, what’s the real key to becoming a “pro photographer?”

It is certainly not just knowing how to take good photographs!

The ability to take good photographs — or at least good enough to satisfy a client — is a prerequisite for being in business. And yes, the business success course teaches you how to produce client-pleasing photographs (the entire studio photography course is included with the Photography Business Success Course).

But good photographic skills do not automatically allow you to be a pro, only good business skills can make you a professional photographer. And that’s what the business materials in the Not Your Normal Business Success Course are all about...

  • how to find people interested in doing business with you
  • how to convert them into paying customers ~ and ~
  • how to keep them coming back over and over (while referring their friends to you!)

“Marketing,” of course, is critical to a business. But you’ll also need some “administrative” skills — acquiring customers won’t do you much good if you can’t flow them through your business in an efficient and profitable manner!

You see, the “key” to becoming a well paid pro actually requires three distinct skill sets...

  • photography skills
  • marketing skills ~ and ~
  • administrative skills

Furthermore, those three skill sets must fit into a business model that supports your lifestyle. Without the proper business set up, you can end up being dominated by your business instead of living the fun, creative, and profitable life you seek!

The reason most photography and business courses — including expensive college programs — fall short is because they do not teach a complete skill set. And they often go way too “deep” into one particular area teaching details and theory you don’t need, instead of giving you a balance of skills focused on real world, get-your-lifestyle-right, business building. To get started the fastest and most profitable way, you need to ditch the theory and get right to it...

So I hope you’ll take a moment and take a look at the resources Pam and I have created for you.

If you’re ready to get started in a real business with a 100+ year history of demand in the market place that’s fun and creatively rewarding, the Photography Business Success Course was custom-made for you! You will learn the basics of getting established in business and you will have plenty of resources to help you grow and expand.

Special note — a printed version of the course would be over 3,000 pages (and that doesn't include the 100+ videos) ~ but ~ you do not need to absorb all of that to get started!!!

To get started, you just need to take a few simple steps. And while I obviously can’t promise you instant success, if you’re willing to start the “journey,” I think you will be amazed at how far you can “travel” in a relatively short period of time. (I know when I look back at my own progress, I am always amazed at how far I have come by taking a sustained series of small steps — as long as they’re the “right” steps!)

By the way, the nice thing about the photography business the way we do it, is that you can be home-based and start part-time. Build it right, and it can provide you with a profitable and controllable business for life. I don’t know about you, but controllable is extremely important to me! It has been decades since I’ve had to wake up to an alarm clock and most of my activities are scheduled according to the weather... I don’t like to miss many nice days!

Also, since we’re 100% home based, we don’t worry much about things like gas prices. When we deal directly with clients, they come to us.

And my qualifications to teach you these techniques? Besides being able to communicate ideas effectively, I have been in various businesses since 1981. Since that year, I have supported myself entirely on my business activities and done so in a way that has given me a very free and easy lifestyle. And I have done this through multiple “recessions,” technological upheavals, personal and global financial disasters, shifting economics and consumer trends... in short, I have existed and excelled in nearly every economic “climate” you will run across and I have packed all that experience — including those subtle little things that only long term business survivors would know about — into the Photography Business Success Course.

And along with the business materials, you’ll also get a complete course on studio style photography, including how to make clients happy, with Pam as your guide.

Special note — The Complete Not Your Normal Photography® Business Success Course INCLUDES the entire Studio Photography Course and the Swipe Files.

Again, you’ll get real world information from someone who has been very successful — and not just with a big studio that takes a lot cash and effort get going — but with small rooms in rented buildings, client homes, and in our own home studio.

If you want to be “location flexible” — open when you want — and still charge nice fees, Pam will show you how she has accomplished exactly that by offering compelling photographic services that people will travel for and be on a waiting list to get.

Take a look at all you get in the Photography Business Success Course...

 

Photography Modules...

Studio Photography Course

Although being a good photographer won’t — alone — make you a business success, no amount of “marketing genius” can make up for producing a product or service that no one wants.

Therefore, your ability to create services and products that are in demand are very much a part of your “marketing.” And so is the way you treat your customers and flow them through your business... service, products, your business model, and marketing all work together to achieve the best results.

That’s why, in the Studio Photography Course, you’ll not only learn how to take client-pleasing photographs and create profitable session packages and products, but you will also see how the the entire process is focused on having fun and treating your clients well. So they will come back over and over ~ and ultimately ~ take care of your marketing for you by referring more clients to you!

The Studio Photography Course is included with the Business Success Course and you can get the complete description here.

The Swipe Files and Session Planning Tools

If you’re going to be working as a professional photographer and making a profit, you will need to be efficient in planning your sessions. In this case, time is money. And that is what the Swipe Files and Session Planning Tools are all about — making your session planning “time efficient,” as well as making sure you have plenty of posing ideas.

With the Swipe Files, you’ll get poses for nearly every session situation you’ll run into, and with the session planning tools, you’ll be able to plan and conduct your sessions with the business efficiency you need to keep things running smoothly.

The Swipe Files are included with the Business Success Course and you can get the complete description here.

Business Modules...

Introduction / Critical Concepts

Starting with the Right Ideas and Concepts — This isn’t the longest section of the course, but it’s certainly one the most important! Here you’ll learn the NYN “philosophy” and the important principles that lead to ultimate success.

Just as important — and perhaps most important — you’ll learn how to obliterate the things that hold you back. Many times people know the what to do and how to do it, but little “I can’t” perceptions keep them from getting to where they want to be.

We will smash those perceptions for you, and you’ll see how Pam and I have operated our business in some “less than ideal” conditions.

Plus, you’ll learn about the little trick we use that literally “forces” rapid progress. And we’ll even talk about how to deal with any negative psychological influences you may encounter because getting your business and lifestyle right starts with getting your “head” in the right “place.”

You’ll get a good dose of motivation, too. I’ve often said that education without motivation is worthless and we’ve had many course members thank us for the motivational “kick in the butt,” and the ongoing encouragement we provide throughout the course.

The Automatic Marketing Manual

Automatic Marketing is the essential foundation of how we find people who are interested in the products and services we offer, convert them to paying customers, and ultimately to “champions” of our business who return year-after-year and refer their friends to us.

And as you might guess, the entire process is set up as a system that runs “automatically.”

You’ll hear me talk a lot about “systems” throughout the course.

The reason is, systems are the key to getting your business running efficiently and your life style crafted the way you want. Systems that run automatically keep your business activities consistent and effective without your continued intervention, which frees you up to do the creative and fun work!

In the Automatic Marketing part of the Business Success Course, you’ll find a complete description of the business systems that have rewarded us with a steady stream of “pre-sold” customers... online and off.

The great thing about the way we do business is that you’re constantly “collecting” customers — customers who come back to you year-after-year, and refer more people to you! This process is very important because it allows you to eventually run your business entirely on repeats and referrals. And that’s a great place to be because it goes a long way to providing you with the lifestyle you seek. But you do need to get the proverbial “ball” rolling without taking up a lot of your time, and without spending a lot of money and the Automatic Marketing part of the Business Success Course will show you how to set up systems for that.

The Automatic Marketing part of the Business Success Course includes...

  • Automatic marketing and business fundamentals
  • 3 “offline” systems you can use — alone or together — to get clients to call you, presold, ready to schedule a session.
  • Marketing on the Internet (the “automatic way” of course!)
  • How to maximize your marketing power by integrating your online marketing systems with your offline marketing activities
  • Business building — step-by-step, take your business from “zero” to as big as you like
  • How to sell effectively when you hate “face-to-face” selling and why not selling “in person” turns out to be a better way to do business anyway
  • How to get started with little or no money... truth be known, the “free” techniques are some of the most productive and easiest ways to get started!

Along with the “blueprint for success” that details the fundamental automatic marketing systems and concepts, you’ll get relevant marketing materials we’ve used to run the systems including Pam’s “panic” letter that brought in $6,000.00 worth of business in a few short days. Plus, you’ll get the InfoPak that has automatically driven our business sales for many years. And much more...

In fact, I’ve included everything we’ve used that I thought would be helpful to you. In the “exhibits” section there are 168 pages of examples along my comments (this section alone could qualify as an entire real world marketing course!), and you can use these examples as models for your own materials. Learning about systems and concepts is necessary and good, but there is no better way to cement that knowledge than from examining actual examples of marketing pieces that have proved themselves in the marketplace.

Throughout the Automatic Marketing part of the Business Success Course you’ll be introduced to important business concepts and ideas, along with the core “automatic” systems.

Here’s what else you’ll learn...

  • The 3 deadly thoughts that will kill your business
  • Why providing what people need is a short route to disaster and what to do instead
  • The 3 conditions that must be present in your potential client before they will buy from you
  • The #1 reason businesses fail, the 4 causes of it, and how you can avoid each one
  • How to take the guess work out of the marketing process
  • How to avoid wasting your marketing money and how to concentrate it where it will do the most good
  • How to handle phone calls
  • The crazy thing we did that caused price to become a virtual non-issue and created a stampede for Pam’s services!

and much more...

The Supercharged Marketing Manual

Supercharged Marketing picks up where Automatic Marketing Manual leaves off. In the automatic marketing part of the course, you’ll get the techniques we used to get Pam’s business going keep it going on a controlled simmer. Supercharged Marketing shows you how to bring your business to a voracious boil even in tough business times and environments.

You’ll learn about buyer psychology and copy writing and you’ll take on the mind set of an advanced business person and marketer. We’ll also dive deeper into marketing on the Internet.

But the real beauty of this action guide is it’s ready-for-action toolkit approach. Each idea, each program, is broken out into digestible “chunks” for you to use as needed.

Personally, I use some of the techniques some of the time, but not all of the techniques all of the time. In fact, some of the techniques I don’t use any of the time because we don’t want to get that busy! But they are there for you to use as needed.

Here’s a small sampling of what you’ll find...

  • How to “lock up” a market so your competition has almost no chance to compete with you
  • How to find your total market (it’s bigger than you may think, so why leave “money on the table?”)
  • How to get the maximum value from each one of your clients (again, why leave money on the table?)
  • The online marketing mistake almost every photographer makes
  • How to create a market you can have all to yourself
  • 17 ways to separate yourself from your competition
  • How to make sure your marketing doesn’t get “out of whack” when you’re “not looking”
  • How to zero-in on what’s working and dump what’s not
  • The 13 triggers that cause people to act — the further you stray from these, the harder your marketing job will be
  • The 3 reasons people don’t buy (and what you can do about it)
  • The two types of buyers — they’re opposites, but here’s how to reach both of them at the same time!
  • How to break down the “iron-shield” that surrounds your potential customers and keeps them from hearing your marketing message
  • How to reduce session cancellations and what to do if someone does cancel a session
  • How to write copy that sells
  • The biggest mistake most businesses make in their marketing materials — you’ll want to get this right — it can increase response as much as 300%!
  • How to get people to buy now
  • Most business cards are worthless — here’s how to turn yours into a client-grabber
  • Why most brochures are a useless waste and what you should do instead (it’s usually cheaper this way anyway)
  • 8 common marketing mistakes you should always watch out for — so you can avoid them!
  • The right way to use printed ads
  • The proper way to write a press release and get free publicity
  • How to get other businesses to help you promote yours
  • How to stay “on top” once you get there
  • How to smooth out “Seasonality”
  • How to stop the one person who will try to derail your sale almost every time...

...just a small sampling — the Supercharged Manual is fully packed with savvy marketing and business know-how — all presented in small digestible “chunks” so you can refer to, and use them, as needed.

Business Builder and Maintenance Kit

The Business Builder and Maintenance Kit is designed to get — and keep — your business on the right track and “in sync” with your lifestyle. It gives you the important step-by-step process needed to build and control the business you want! Frankly, most people ignore this process, or are ignorant of it. As a result, they end up where they don’t want to be. Don’t you be one of them!... use the Business Builder and Maintenance Kit to lay the solid foundation of a business that fits your needs, desires, and lifestyle.

N.Y.N.B.A. (Not Your Normal Business Administration)

All businesses need to be structured, managed, and controlled.

These activities range from deciding which “legal entity” to use to managing client records to making sure your growth is controlled (from personal experience I can tell you that growing too fast can be as bad as not growing fast enough!).

In the NYNBA part of the Business Success Course, you’ll get the practical information you need to set up, run and control your business.

We cover the legal and organizational issues that most new business owners have questions about. And we do it in a straight forward manner. As you will see, setting up a business is really very quick and easy... much easier than most people new to business expect. There is just no reason to get hung up on set up issues!

In additional to the set up issues, you will learn about the more important issues of making the “administrative” part of your business as efficient as possible. Administration is probably everyone’s least favorite part of business, so you might as well make it as easy as possible.

But the biggest issue of all is control. And out-of-control business will dominate your life instead enabling a lifestyle you want. So, included with the NYNBA materials are the 22 secrets of running and controlling your business.

Support

I think you will find the course complete and easy to follow. A lot of effort has gone into making it that way, and over the years, we have “filled in the gaps” and made improvements as questions came up.

But we do want to make double sure that you have all the information you need.

So, you will find several levels of support...

The first step is to search the site — there are the equivalent of over 3,000 printed pages on the site, so there’s a good chance you’ll find your answer. If not, you can fill out a support form and we will handle your question individually via e-mail, phone, or other type of consultation if necessary.

~ Special Bonus #1 ~

Not Your Normal Photography® Newsletter Archives
(original subscriber value $1,309.00)

For many years — 11 to be exact — Pam and I wrote a monthly newsletter and we packed it with photo course additions, new marketing ideas, motivation, perspectives on the NYN “lifestyle,” and more.

These days, we prefer to add materials on a more continuous basis rather than with a single monthly newsletter, however, the newsletter archives remain a rather large and useful resource, one that we refer to constantly ourselves!

So along with the Business Success Course, you’ll get full access to this valuable resource which would be over 1,000 pages if we printed it in its original “hard copy” form, and cost $1,309 if you were an original ongoing subscriber.

~ Special Bonus #2 ~

Not Your Normal Photography® Resource Guides

(if you value your time, “priceless”)

Included with your course, you’ll gain access to the best sources we’ve picked up over the years for the things you need to be in this business — supplies, outside services, “handy stuff” and where to get it. These resources alone can save you years of searching for the right sources!

~ Special Bonus #3 ~

The business of photographing Proms
the “Not You Normal” way
(previously sold separately for $205.95)

It all started when the local high school kids, who hated their “normal” prom photos, asked Pam to take their photos instead. At first, we sort of did it as a favor, but over the years, it turned into a nice payday. And an easy one, too... since we’re independent of the school, there's no school contracts or administrative B.S. to deal with, and the marketing requires very little work or expense if you set it up right.

The “Prom course” tells the whole story and it includes marketing examples and it’s own Swipe File.

In the past, this course has been a best seller at $205.95 and we will likely once again offer it independently, but at the moment, the only way to get access to this information is with the Business Success Course. And the good news is, it’s a free bonus.

~ Special Bonus #4 ~

Internet Marketing Specialty Courses
(previously sold separately for $397)

Both the Automatic Marketing Manual and Supercharged Manual cover online marketing systems, but the specialty courses will take you deeper into web site building, marketing with e-mail, optimizing for the search engines and more. It’s an upgraded version of a ground breaking guide to Internet marketing for local businesses that was previously sold for $397. Like the Prom Course, it may once again be offered as a separate course and cease to be a free bonus, but at the moment it is included with the Photography Business Success Course.

Certificate of Completion

You’ve earned it... show it to the world!

The completion of the Business Success Course entitles you to the NYN school official certificate. This great looking certificate is ready to hang and show the world that you’ve studied and completed the business success course. It’s the perfect companion to the studio course certificate which you will also be entitled to receive.

Tuition

 

What is all of this worth?

I had an interesting phone call a while back. It was from someone who had just completed a semester at a well known photography school. He was complaining that he had just spent $20,000 “learning how to photograph a soup can” — didn’t learn anything about being in business — and had to wait until future years to learn the “good stuff.”

And it’s true that going to a full time photo school takes a lot of time and money.

For example, stateuniversity.com estimates that a year at a photography school like the Brooks Institute will cost you $35,832.00 per year, and that jumps to $58,693.00 per year if you want to live off campus!

Four years at those prices add up to $140,000 - $236,000 and you’re still unlikely to get the “street wise” business information we teach in the Photography Business Success Course.

Pam and I, of course, aren’t going to charge anywhere near the $236,000 it would cost to go to a traditional photo school. We aren’t even going to charge you the $2,961 that Pam has made in a single day photographing, or the $1,911.95 others have gladly paid for the bonuses alone, or what a semester at many junior colleges would cost (and as you’ll see, you will be getting way more value than you would from any college semester or high priced seminar)...

Your course is fantastic. I am a traditionally trained photographer with almost 20 years experience. Pam’s style of non-traditional photography methods and your marketing genius have been a life saving breath of fresh air for my career. Thank you for making it all available for a reasonable fee! — Mark A. Bass

If you’re ready to invest in your future, the tuition for the entire course — at the moment — is only $987. If you like, you can pay in three monthly installments of $397.

Pam and I have been teaching and helping photographers get started in business since 1997. We know how to teach clearly — we know where the pitfalls are — and we know what questions you will have. Pam, in fact, has kept a file with every question and every problem we, or our course members, have run into. We’ve used this to continually update and improve the courses based on the real experiences of our students. So, at this point, what you’re getting is actually the collective wisdom of a few thousand photographers all focused on one thing — living a fun, creative, and profitable lifestyle making money with their cameras. Truth is, you’ll be getting about 4 times more information and value than past students have gotten at the same tuition fee, so we are really due for a “tuition increase” probably to $1,997... but for the moment, the cost stands at $987.

Take a look at all you get...

Core materials are delivered in both PDF format and online. Additional materials are delivered online and includes thousands of pages, videos, and downloads.

  • The full Not Your Normal Photography Studio Course — learn to take client pleasing and profitable photos at home, on location, or in a “real studio”... conduct a “virtual photo session” so you will be a “pro” before you even take your first picture... learn how to put together sessions packages that make your clients say “Wow” and refer more clients to you... digital workflow and printing, Photoshop tutorials, and much, much, more
  • The Swipe Files and Session Planning Tools — be instantly productive and never at a loss for just the right pose. The Swipe Files have over 2,000 photos arranged for easy access and fast session planning
  • The Automatic Marketing Manual — learn how to set up a marketing system that automatically delivers pre-sold clients to you online and off!
  • The Supercharged Marketing Manual — boost your business and marketing knowledge with advanced marketing ideas
  • N.Y.N.B.A. (Not Your Normal Business Administration) — Essential tips on running and controlling your business
  • Bonus Online Marketing Courses —including SEO, marketing with e-mail, web site design and creation, and much more
  • Bonus Photograph Course — The business of photographing Proms
  • The Newsletter Archives — over 1,000 pages (printed equivalent) of photography and marketing tips, tricks, and new ideas ~ plus ~ plenty of inspiration and motivation... an essential ingredient for success.
  • Resource Guides — save time and money
  • Support — we are here if you need us!
  • Certificate of Completion — Printed and mailed to you

You can try out the Business Success Course at no risk to you — we want you to be completely thrilled with your course and have it be right for you. If within 30 days, for any reason, you are not satisfied with the materials — if they haven’t changed your life for the better — just let us know, and you can return the program for a full refund.

So will you join us? The trick to getting where you want to be is to get started on the right path the easiest and fastest and way possible. Time is of the essence, and each minute you wait pushes your ultimate goals further into the future.

If you think about the time it would take you to figure out even a tiny fraction of what we teach in our course (if you could even do it), I think you’ll agree that what we are asking is a very small price to pay.

Here is what will happen when you click on the big orange button...

  1. You will be taken to a secure enrollment form where you can choose a payment option and complete your enrollment.
  2. Web site Log in information and download links will be e-mailed to you and you will also be taken to a thank you page with details on how to access the course materials and get started.
  3. Get started!... you will have access to a wealth of information and personal help from us if you need it...

Pam and I look forward to your enrollment!

Photographically yours,


Pam and Jeff Farr, co-founders and directors
Not Your Normal School of Photography